The Biggest Challenge Brands Face With Voice Search And Micro Moments
"If brands don’t get a handle on voice search now, they’re going to have big problems in the future," UM Worldwide's Joshua Lowcock tells Think With Google's Bethany Poole.
By David Kaplan, Sep 21st
10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from Subway's new Pandora ads to why millennials embrace sharing data with retailers.
By Lauryn Chamberlain, Sep 1st
Geo 101: What Marketers Need To Know About Micro-Moments
They're critical to reaching consumers on the go. But the way that people are making in-the-moment searches is changing.
By Lauryn Chamberlain, Aug 29th
Think With Google: Mobile Searches For ‘Best’ Have Grown 80 Percent Since 2015
Shoppers are doing more research on smartphones than ever — and they're more likely to purchase from companies who customize information to their location.
By Lauryn Chamberlain, Aug 1st
Understanding Marketers Top ‘Pain Points’ When Using Geo-Data
Nearly 40 percent of advertisers surveyed by Verve and Forrester say difficulty understanding consumers past location patterns as well as how to accurately geotarget them.
By David Kaplan, Jul 21st
Google Maps Gives An Inside Look At Game Of Thrones
Users can check out a comprehensive list of filming locations via Street View.
By Lauryn Chamberlain, Jul 17th
Think With Google: 20 Percent Of Searches In The Google App Are Now By Voice
With voice as the 'new frontier' of SEO, brands need to explore how to get voice assistants to see them as the best option for recommendation.
By Lauryn Chamberlain, Jul 6th
44 Percent Of Consumers Will Plan Their Summer Travel On Multiple Devices
Travelers are already researching their summer vacations — but nearly half haven't yet settled on a destination, indicating a major opportunity for marketers.
By Lauryn Chamberlain, May 9th
Consumers’ Adoption Of Voice Assistants Doubled In Q1 – Here’s Why
Brick-and-mortar businesses must consider enabling a voice experience with their product or service offerings or risk falling behind to their competitors, says Park Assoc. Analyst Dina Abdelrazik.
By David Kaplan, Apr 3rd
What Google Maps’ Location Sharing Feature Means For Brands
On-the-go Android and iOS users can now let multiple friends know their trip progress in real-time — something that further adds to Google's ability to serve local businesses.
By David Kaplan, Mar 23rd
Google Emphasized 'Fun' For The Connected Home At SxSW
By David Kaplan, Mar 14th
Think With Google: Why Voice Assistants Are Resonating With Baby Boomers
By Lauryn Chamberlain, Mar 13th
GroundTruth Expands Cost-Per-Visit Ad Format With Jack In The Box
By David Kaplan, Mar 13th
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