Consumers Exchange Over 2 Billion Messages With Businesses Each Month Via Facebook Messenger
'Twenty years ago, businesses scrambled to start building a web presence,' said Stefanos Loukakos, Head of Messenger, Facebook. 'Now is the time for businesses to build a presence on messenger.'
By Lauryn Chamberlain, Sep 27th
1.82 Billion People Will Use Messaging Apps In 2017
The growth in reliance on messaging platforms will likely see more marketers experimenting with chatbot communication.
By Lauryn Chamberlain, Jul 26th
Geo 101: What Marketers Need To Know About Chatbots
Advances in artificial intelligence and natural language processing are helping bots to drive more engagement than ever.
By Lauryn Chamberlain, Jul 18th
Think With Google: Gen-Z Teens Are Moving From Texting To Messaging Apps
It's part of the reason that chatbots resonate so deeply with the younger demographic.
By Lauryn Chamberlain, Apr 18th
Sephora Looks Ahead To Gen-Z With With Kik Messenger Partnership
The cosmetics chain looks to provide product recommendations, review info, and more via chatbot.
By Lauryn Chamberlain, Mar 30th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 15th
Snap Partners With Pandora On Song Sharing Integration
By Lauryn Chamberlain, Jun 14th
67 Percent Of Consumers Worldwide Have Live-Streamed Video
By Lauryn Chamberlain, Jun 13th