Blis And GroupM’s Mediacom On Uncovering ‘Smart Trends’ In Attribution
"Location is the new cookie and more when it comes to targeting and engaging with audiences," says Blis' Amy Fox.
By David Kaplan, Dec 5th
PlaceIQ Opens Geo-Data Platform Directly To Agencies
Mediacom, Starcom MediaVest Group are among the media buyers who will be able to determine the lift — or lack thereof — cross-channel location ads play in driving sales.
By David Kaplan, Feb 3rd
OpenTable Booking Insights Promises To Make Reservations More Manageable For Restaurants
By David Kaplan, May 16th
Think With Google: 53 Percent Of Smartphone Users Don't Have Their Favorite Brand's App Installed
By Lauryn Chamberlain, May 16th
Can Uber Make Burger-Delivery-By-Drone A Real Thing?
By David Kaplan, May 15th