Verve Mobile Integration With Moat Tackles Viewability Issues For Location Ads
Geo-targeting ad accuracy is one thing; whether someone actually saw the ad is another.
By David Kaplan, Nov 11th
Hipcricket ‘Adds Life’ To Harman’s New York Flagship Store
The audio specialist liked what it heard from a geo-marketing campaign by the mobile platform and WPP media shop MEC.
By David Kaplan, Nov 17th
OpenTable Booking Insights Promises To Make Reservations More Manageable For Restaurants
By David Kaplan, May 16th
Think With Google: 53 Percent Of Smartphone Users Don't Have Their Favorite Brand's App Installed
By Lauryn Chamberlain, May 16th
Can Uber Make Burger-Delivery-By-Drone A Real Thing?
By David Kaplan, May 15th