Is There A Connection Between Spending On Measurement Services And Boosting Sales?
Marketers that invest over 10 percent on measurement are 3X more likely to beat their sales targets by 25 percent or more, says Neustar's Julie Fleischer.
By David Kaplan, Sep 12th
Factual Expands European Presence With Store Visitation Measurement Deal
S4M will offer Factual’s store visitation measurement solution to clients including McDonald’s, Subway, Levi’s, Renault, and more, says European Managing Director Mandeep Mason.
By David Kaplan, Sep 11th
Pinterest Adds Measurement Partners To Promote Proof Of Brick-And-Mortar Sales Lift
On average, Pinterest users spend 78 percent more on retail overall -- now brands are promised greater insight behind those numbers from the image sharing platform.
By David Kaplan, Jun 21st
Location Marketing Metrics: How To Pick the Right Tool For The Task
There's no one tool that will do the job of knowing whether a targeted mobile ad did its work, says Verve's Tim Gough.
, Apr 26th
Integral Ad Science: Marketers Still Struggle With Measurement, Attribution
22 percent list in-store attribution as the biggest issue facing marketers today, according to an IAS survey. But expanded online-to-offline measurement tools can help.
By Lauryn Chamberlain, Apr 17th
Great Expectations — Is Your Proximity Marketing Measuring Up?
ShopAdvisor's Jeff Papows explores the best ways to measure the value of proximity marketing efforts.
, Dec 2nd
Thanksgiving Day Insights: How Brands Can Capitalize on Shopping Behaviors
Talk about 'mobile moments' -- Waze's Ana Sofia Reis finds that most Thanksgiving shoppers grocery shoppers wait until the last minute. And they desperately want brands' help.
Ana Sofia Reis
, Nov 3rd
The Control-Group Methodology Every Brand Needs to Demand of Mobile Marketing
The time has come to revise the way the online ad industry measures media impact and incremental sales lift, writes Verve's Tim Gough. Future credibility depends on it.
, Nov 1st
Shopper Marketing in the Digital Era
In this always-on mobile real-time era, is there still a place for Shopper Marketing?
, Oct 26th
Driving Foot Traffic In A Digital World
Waze's Greg Myrick shows automotive OEMs how to align online and offline advertising metrics.
, Oct 25th
Are Thanksgiving Blue Laws Good (Or Bad) For Retailers?
By David Kaplan, Nov 22nd
Why Unstructured Data Matters To Brands Right Now
By David Kaplan, Nov 20th
How Brands Can Build A Compelling Voice Strategy
By Lauryn Chamberlain, Nov 20th
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