How Chick-Fil-A’s Drive-Thru Service Boosted Visits In Q4
xAd points to Chick-Fil-A's 'personal touches' as separating it from the QSR pack. Meanwhile, the location marketplace's foot traffic monitoring suggests a comeback for Chipotle.
By David Kaplan, Feb 16th
McDonald’s CEO Outlines Mobile Ordering Expansion To Drive Visits
Same-store sales struggled in Q4 for McDonald's, but CEO Steve Easterbrook is pinning hopes on the QSR's branded app to drive sales.
By David Kaplan, Jan 24th
Driving Foot Traffic In A Digital World
Waze's Greg Myrick shows automotive OEMs how to align online and offline advertising metrics.
, Oct 25th
Retail Loco Preview: As Location Tech Moves Beyond Mobile, What’s Next?
In a conversation with The LBMA's Asif Khan ahead of the Retail Loco conference in Chicago, expect the mainstreaming of smart devices to tear down walls between channels and devices.
By David Kaplan, Oct 14th
White Castle Gets A Quarter Of Its Foot Traffic After 10PM
Meanwhile, Qdoba Grill has few options for late-night dining, and therefore sees a mere 4 percent of its visits after that time, Foursquare stats show.
By David Kaplan, Oct 6th
McDonald’s Deborah Wahl: Marketing Is About Context, Not Screen
As the lines between online and offline continue to blur, it's time to rethink what it means to be 'mobile' as well.
By Lauryn Chamberlain, Oct 3rd
How McDonald’s Won Monopoly And Drove Real Money To Its Franchises
McDonald's worked with Omnicom media agency OMD and NinthDecimal to see if mobile ads could drive offline traffic and sales.
By David Kaplan, Sep 23rd
Locating Starbucks’ Cult Of Pumpkin Spice Latte
It may look like everyone you know loudly bemoans the return of the fall-flavored beverage, but Starbucks' share of the national QSR market jumped when PSL was released earlier this month. Sense360 has the numbers.
By David Kaplan, Sep 20th
The Late-Night Eating Wars: College Edition
Back-to-college is in full swing and Foursquare and Mapbox are showing the most popular places students are gravitating to after midnight.
By David Kaplan, Sep 15th
Jack In The Box Leads Late Night With ‘Munchie Meals’ And Dance Club Lighting
Burger King, Domino’s, and Taco Bell are also doing well with night owls thanks to digital engagement tools, xAd says in its Q2 foot traffic report.
By David Kaplan, Aug 4th
Location Data Mix-Up: How A Tiny Brasserie Mistakenly Got A Michelin Star
By Lauryn Chamberlain, Feb 22nd
Urban Outfitters: Geo-Data Insights Helped Generate Triple-Digit Revenue Gains
By David Kaplan, Feb 22nd
How Campbell's And Other CPG Brands Are Experimenting With Watson Ads
By David Kaplan, Feb 21st
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