How Share of Visit Analysis is Opening New Doors for Brands
Understanding the 'peaks and valleys' of customer visit levels at QSRs like Chick-Fil-A and McDonald's can help all marketers become better attractions, says PlaceIQ's Drew Breunig
By Drew Breunig, Mar 10th
Why McDonald’s Owns California’s Late-Night Drivers
Waze’s Bart Kloosterboer also explains why Whataburger is so big in Texas.
By David Kaplan, Feb 27th
How Chick-Fil-A’s Drive-Thru Service Boosted Visits In Q4
xAd points to Chick-Fil-A's 'personal touches' as separating it from the QSR pack. Meanwhile, the location marketplace's foot traffic monitoring suggests a comeback for Chipotle.
By David Kaplan, Feb 16th
McDonald’s CEO Outlines Mobile Ordering Expansion To Drive Visits
Same-store sales struggled in Q4 for McDonald's, but CEO Steve Easterbrook is pinning hopes on the QSR's branded app to drive sales.
By David Kaplan, Jan 24th
Driving Foot Traffic In A Digital World
Waze's Greg Myrick shows automotive OEMs how to align online and offline advertising metrics.
, Oct 25th
Retail Loco Preview: As Location Tech Moves Beyond Mobile, What’s Next?
In a conversation with The LBMA's Asif Khan ahead of the Retail Loco conference in Chicago, expect the mainstreaming of smart devices to tear down walls between channels and devices.
By David Kaplan, Oct 14th
White Castle Gets A Quarter Of Its Foot Traffic After 10PM
Meanwhile, Qdoba Grill has few options for late-night dining, and therefore sees a mere 4 percent of its visits after that time, Foursquare stats show.
By David Kaplan, Oct 6th
McDonald’s Deborah Wahl: Marketing Is About Context, Not Screen
As the lines between online and offline continue to blur, it's time to rethink what it means to be 'mobile' as well.
By Lauryn Chamberlain, Oct 3rd
How McDonald’s Won Monopoly And Drove Real Money To Its Franchises
McDonald's worked with Omnicom media agency OMD and NinthDecimal to see if mobile ads could drive offline traffic and sales.
By David Kaplan, Sep 23rd
Locating Starbucks’ Cult Of Pumpkin Spice Latte
It may look like everyone you know loudly bemoans the return of the fall-flavored beverage, but Starbucks' share of the national QSR market jumped when PSL was released earlier this month. Sense360 has the numbers.
By David Kaplan, Sep 20th
How Marketers Can Integrate OOH, Social To Create Context — At Scale
By Lauryn Chamberlain, Jun 22nd
Acquisition Of Zenly, Launch Of Snap Map Highlight Snapchat’s Real-World, Real-Time Influence
By David Kaplan, Jun 21st
Over 50 Percent Of Millennials Are Using Voice Commands At Least Once A Month
By Lauryn Chamberlain, Jun 21st
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