How Marriott Plans To Use Amazon Alexa To Improve The In-Room Experience For Guests
The hotel chain is exploring ways to improve customer service through voice — while working with Amazon to ensure absolute privacy.
By Lauryn Chamberlain, Oct 2nd
How Marriott And Kayak Are Using Voice-Activated Assistants For Hotel Guests
As Kayak develops its "Alexa Skill" to let users book a hotel, Marriott is putting the voice-activated assistant to work on room service.
By David Kaplan, Jul 25th
Marriott EVP Linnartz: Managing Loyalty Through Virtual And Real Experiences
Tech can’t replace ‘experiences,’ says Stephanie Linnartz, Global Chief Commercial Officer at Marriott, but it can offer guests helpful shortcuts.
By David Kaplan, Mar 8th
Marriott Bringing Beacons To 500 Hotels By The End Of 2016
After an initial installation two years ago, Marriott has beacons in 21 hotels today. At the IAB Mixx conference, Marriott’s Karin Timpone discussed how its thinking about proximity marketing has evolved.
By David Kaplan, Sep 28th
10 Things You Need To Know About Online-To-Offline Marketing This Week
All of the week's location news, from Verve's $30M financing to the future of retail.
By Lauryn Chamberlain, Jun 24th
Marriott VP Thom Kozik: Loyalty Is ‘Absolutely’ A Dated Concept
If you think rewards alone can win customers and combat showrooming, you’re behind the times, Kozik says.
By Lauryn Chamberlain, Jun 21st
GeoMarketing’s Top 10 Stories Of 2015
No, it's not in your stocking — the biggest location-based news of the year is right here!
By Lauryn Chamberlain, Dec 23rd
Marriott Drove 18 Percent Increase In Pageviews With Native Gmail Ads
Agency partner Beeby Clark + Meyler attributed the success to an effective combination of specific targeting and rich media.
By Lauryn Chamberlain, Sep 17th
The GeoMarketing Top 5 Countdown
A recap of GeoMarketing and WIWNY's Internet Week panel, Upward Mobility. Plus, our top stories this week!
By Lauryn Chamberlain, May 22nd
Marriott Storms Twitter, Becomes Local On-Demand Player
To mark the launch of Mobile Requests, the Marriott set up social media headquarters in New York City and ignited a hashtag trend. It also embarked on a new phase.
By Nicole Spector, May 15th
What Marketers Needs To Know About Audio-Branding
By David Kaplan, Dec 12th
Button's Mike Jaconi On How Buzzfeed And Walmart Are Demonstrating The Complement Of Content And Commerce
By David Kaplan, Dec 11th
Reinventing The Physical Experience With Social Pattern Recognition
, Dec 11th
Get the latest news in location and mobile marketing!
Something went wrong!
Get the latest news in location & mobile marketing!
Something went wrong!