10 Things To Know About Online-To-Offline Marketing This Week
Our top stories and links from around the web this week, from the top trends of CES 2018 to how Walmart is uniting 'bricks and clicks.'
By Lauryn Chamberlain, Jan 19th
Midnight Oil’s Denise Wong On The Difference Between Multichannel And Omnichannel Marketing
"Multichannel Marketing is making sure you have matching luggage; Omnichannel is when you have a roller bag that converts into a backpack," says experiential marketing vet Denise Wong.
By David Kaplan, Jan 19th
Over 35 Percent Of Consumers Have Already Made A Purchase Using A Voice Assistant
Discoverability via voice matters more than ever. As such, marketers need to think about how they can become a voice assistant’s preferred answer.
By Lauryn Chamberlain, Jan 17th
The Top Three Trends From CES 2018
Voice is the new touch, the connected car is the new playground for OOH marketers, and more.
By Lauryn Chamberlain, Jan 16th
How Voice And Audio Have Become The New ‘Touch’
Prior to a panel discussion at CES, Pandora's Susan Panico discussed building compelling, contextualized experiences for a voice-first world.
By Lauryn Chamberlain, Jan 15th
CES 2018: Trends That Matter For Mobile Marketers
'We're seeing voice adoption this year and next at meaningful volume,' says Verve's Julie Bernard.
By Lauryn Chamberlain, Jan 11th
Marketing To Music Lovers: How Fans Spend Their ‘Down Time’ At Music Festivals
Marketers have ample opportunities to reach a 'captive audience' of fans — but they can't risk interrupting the live sets attendees came to hear.
By Lauryn Chamberlain, Jan 8th
The Majority Of Amazon And Google Smart Speaker Owners Will Buy Another
And they'll stick with the same brand when they do.
By Lauryn Chamberlain, Jan 4th
Amazon’s Dave Isbitski: With Voice-Enabled ‘Everything,’ Brands Must Get Back To Conversational Basics
Following a keynote at Yext's ONWARD conference, Isbitski discussed the mainstreaming of Alexa — and the next phase of the mass shift to voice for marketers.
, Jan 2nd
Location’s and Mobile’s Year in Review: 7 Marketing Moments that Shaped 2017
"Looking back at 2017, each example counts as evidence that we live in an increasingly mobile-to-offline world," writes Verve CMO Julie Bernard.
, Dec 13th
Personal Searches 'For Me' Are On The Rise — And Here's What That Means For Marketers
By Lauryn Chamberlain, Feb 13th
Google Rolls Out Olympics Update Across Search, Assistant
By Lauryn Chamberlain, Feb 12th
Chipotle Plots To Align Loyalty And Digital Marketing -- What It Needs To Do To Succeed
By David Kaplan, Feb 12th
Get the latest news in location and mobile marketing!
Something went wrong!
Get the latest news in location & mobile marketing!
Something went wrong!