Marketing to Millennials
10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from how to rank in voice search results to PSFK on the 'future of retail.'
By Lauryn Chamberlain, Nov 10th
Millennials Aren’t Giving Up On Stores — They Just Want An Enhanced Shopping Experience
The demographic also prefers to research online and then pick up products in stores, rather than completing the entire transaction online.
By Lauryn Chamberlain, Nov 9th
Millennial 2020: Marketing In The Moments That Matter
All paths to purchase today start with a smartphone, panelists explained in a session at Millennial 2020 — but where they end is up to marketers.
By Lauryn Chamberlain, Mar 1st
The Majority Of Millennials Will Book An Entire Trip On Mobile
Smartphones aren't just part of the purchase journey. Increasingly, they're there every step of the way, reports Think With Google.
By Lauryn Chamberlain, Dec 7th
10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location marketing news this week, from Loft's evolving retail strategy to marketing to Millennials in the age of ad blocking.
By Lauryn Chamberlain, Oct 21st
Marketing To Millennials In The Age Of Ad Blocking: Get More Creative
Yes, Millennials are notoriously ad averse. But that doesn’t have to be a problem for savvy marketers.
By Lauryn Chamberlain, Oct 17th
Bacardi’s Nim De Swardt: Generation Stereotypes Are ‘Nonexistent’ When You Have The Power Of Location
Forget 'marketing to Millennials' and build relationships — on both the national and local level — instead.
By Lauryn Chamberlain, Sep 29th
Millennial Women Want To Talk To Businesses — On Instagram
They’re some of the most engaged daily users on the platform, an Influenster/Adweek report finds.
By Lauryn Chamberlain, Sep 1st
What Millennial Moms Want For Mother’s Day
Gen X women still account for the largest share of moms raising kids, but Millennial moms' ranks are quickly rising — and they're expecting more than flowers and breakfast in bed, says Hitwise.
By David Kaplan, May 4th
Hotels Encourage Direct Booking In Exchange For Loyalty Points — But Millennials Aren’t Biting
A personalized loyalty points program that responds to customers’ on-demand desires could be the solution.
By Lauryn Chamberlain, Mar 21st
Google Emphasized 'Fun' For The Connected Home At SxSW
By David Kaplan, Mar 14th
Think With Google: Why Voice Assistants Are Resonating With Baby Boomers
By Lauryn Chamberlain, Mar 13th
GroundTruth Expands Cost-Per-Visit Ad Format With Jack In The Box
By David Kaplan, Mar 13th
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