Digital Maps Have Supported $1 Trillion In Business — Here’s How
Leave it to Google to count the ways: working with worked with AlphaBeta, it examined consumer surveys across 22 countries that showed how geospatial services make an economic impact in three distinct ways.
By David Kaplan, Oct 9th
Apple Maps Adds Indoor Navigation, Stops Notifications While Driving
Apple Maps is first focused on shopping malls and airports, but location technology as a whole is the center of intelligent assistants like Siri — and perhaps bolsters new devices like Apple's Homepod.
By Lauryn Chamberlain, Jun 8th
Waze Promotes Disney Pixar’s Cars 3 With Character Voices And Custom Images
This campaign is different from previous movie tie-ins on Waze because it's a fuller 'character experience,' says Brand Partnerships head Jordan Grossman.
By David Kaplan, May 11th
Apple Maps Expands Detailed Transit, Shared Mobility Info To Paris
Aimed at both Parisian commuters and tourists, Apple Maps now has transit details for 40 cities around the world.
By David Kaplan, May 1st
Geo 101: What Is Shared Mobility?
The sharing economy continues to grow — and location intelligence plays a vital role.
By Lauryn Chamberlain, Apr 4th
Uber Rolls Out Navigation Update Aimed At Competing With Google Maps, Waze
With its in-app, turn-by-turn directions, the company hopes showcase its mapping capabilities and decrease drivers' reliance on outside apps.
By Lauryn Chamberlain, Mar 15th
Waze Analytics: Valentine’s Day On The Road
Love may be a mystery, but Valentine's Day trends from Waze make this romantic holiday more predictable for brands seeking to influence the purchasing decisions of lovestruck Americans.
Ana Sofia Reis
, Feb 14th
Intel Takes 15 Percent Stake In HERE Maps
A week after a trio of Asian investors took a piece of HERE, Intel is making a small acquisition in HERE is designed to jumpstart the chipmaker's move into driverless cars and IoT.
By David Kaplan, Jan 3rd
Microsoft’s Expanded Mapping Deal With HERE To Help It Meet IoT Challenges
Microsoft and HERE go back a long way. But the future is beyond mapping and the two are moving forward on exploring the role of location in powering predictive analytics for a broad range of uses.
By David Kaplan, Dec 16th
HERE Maps Tests Turn-By-Turn Directions On Twitter
With so many location apps competing for so few space on consumers' smartphones, perhaps it makes sense to rely on one with over 300 million active users.
By David Kaplan, Nov 29th
Pandora's Sonos Integration Opens More Advertisers To The Connected Home
By David Kaplan, Nov 14th
Local SEO Strategies for Competing with Online Retailers this Holiday Season
, Nov 14th
49 Percent Of Consumers Plan To Use In-Store Pickup This Holiday Season
By Lauryn Chamberlain, Nov 14th
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