Google Parent Alphabet Leads $1 Billion Funding In Lyft
The global mobility on-demand market is expected to exceed $228 billion by 2022 as Lyft tries to seize the moment from rival Uber.
By David Kaplan, Oct 19th
Snapchat’s Context Cards Extend Digital Presence Information From Outside Apps
The Snapchat answer to Google's Now's "cards" connects users' images to info and tools from Uber, Foursquare, TripAdvisor, Michelin, Goop, and others.
By David Kaplan, Oct 10th
How Well Did Lyft Drive Taco Bell Ride-Throughs?
During the 11pm hour, Taco Bell saw an 8 percent increase in visitors on average, says Drew Breunig, PlaceIQ SVP of Strategy.
By David Kaplan, Aug 17th
General Motors’ Maven Gig Expands To Six More Cities
“The freelance economy is growing, and Maven Gig is growing along with it to provide transportation solutions for freelance drivers," says Maven's Rachel Bhattacharya.
By David Kaplan, Aug 10th
General Motors’ Maven Gig Arrives In San Fran To Support On-Demand Economy
SF is the second city for the General Motors car sharing venture, Maven, as it builds out it looks to be the official ride of the 'gig economy.'
By David Kaplan, Jun 20th
SxSW’s Official Ride-Share Fasten Maps Trending Places
This is is Boston-based Fasten's big test to differentiate its service in the absence of Uber and Lyft at SxSW. But its place recommendations engine faces competition.
By David Kaplan, Mar 15th
General Motors’ Maven Expands Car-Sharing Locations To Atlanta
General Motors' app-based Maven program is now in 17 cities across the U.S. and Canada following an alignment with Lyft in Atlanta as the auto brand seeks to expand the year-old car-sharing effort.
By David Kaplan, Feb 14th
5 Things Brick-And-Mortars Need To Know About The On-Demand Economy
'Traditional' businesses should work with on-demand app upstarts — not against them. Here's how.
By Lauryn Chamberlain, Feb 1st
Google Maps Updates Ride Hailing Integration
Both iOS and Android Google Maps users will now see expanded features within the app, including destination-related content such as menus and reviews.
By David Kaplan, Jan 13th
Lyft And JetBlue Partner To Take Travelers From ‘Door-To-Door’
The two companies are allowing consumers to earn JetBlue loyalty points on Lyft airport rides. Does the move foreshadow the next wave of on-demand partnerships?
By Lauryn Chamberlain, Nov 1st
What Marketers Needs To Know About Audio-Branding
By David Kaplan, Dec 12th
Button's Mike Jaconi On How Buzzfeed And Walmart Are Demonstrating The Complement Of Content And Commerce
By David Kaplan, Dec 11th
Reinventing The Physical Experience With Social Pattern Recognition
, Dec 11th
Get the latest news in location and mobile marketing!
Something went wrong!
Get the latest news in location & mobile marketing!
Something went wrong!