Analysis Driving Foot Traffic In A Digital World Waze's Greg Myrick shows automotive OEMs how to align online and offline advertising metrics.
News PlaceIQ And Oracle Cloud Integration Promises Smarter Geo-Data, Not Just Bigger Oracle Data Cloud offers access to more than $3 trillion in customer purchase data and two billion consumer profiles. PlaceIQ can pinpoint where they go.
News Location-Based Ad Dollars To Hit Nearly $30 Billion By 2020 Search will continue to eclipse all ad formats, holding the largest share of location-targeted ad spend over the next five years, says BIA/Kelsey.
Uncategorized GeoMinds: Retailers Are Failing To Provide Customers With Precisely What They Want: Location-Based Marketing The "creep factor" that haunts retailers when it comes to geo-targeting is a myth, writes GPShopper's Bill Siwicki.
Uncategorized The GeoMarketing Top 5 Countdown From LSA15: Location-based ads can't succeed unless paired with compelling creative — and vice versa. Plus, our top stories this week!
Uncategorized Rocket Fuel Goes Indoors With Cross-Platform Efforts, Location Data With Local Lift, the programmatic platform is using Big Data to drive in-store traffic.
Uncategorized Location-Based Mobile Ad Spending Rose 90 Percent In Q4 Black Friday appears poised for similar gains in the role of geo-marketing, says Verve Mobile.
Uncategorized Mobilizing The Neighborhood Business ZettaMobile looks to bring affordable, easy-to-use mobile banner ads to local marketers by giving them the same tech tools as their larger enterprise competitors.
News Clickthroughs: A Worse Location Ad Metric Than You Thought That’s the view from an xAd-commissioned Nielsen study of geo-marketing campaign analytic tools.