Analysis Driving Foot Traffic In A Digital World Waze's Greg Myrick shows automotive OEMs how to align online and offline advertising metrics. Greg Myrick By Greg Myrick, Oct 25th
News PlaceIQ And Oracle Cloud Integration Promises Smarter Geo-Data, Not Just Bigger Oracle Data Cloud offers access to more than $3 trillion in customer purchase data and two billion consumer profiles. PlaceIQ can pinpoint where they go. David Kaplan By David Kaplan, Jul 13th
News Location-Based Ad Dollars To Hit Nearly $30 Billion By 2020 Search will continue to eclipse all ad formats, holding the largest share of location-targeted ad spend over the next five years, says BIA/Kelsey. David Kaplan By David Kaplan, Jun 16th
Uncategorized GeoMinds: Retailers Are Failing To Provide Customers With Precisely What They Want: Location-Based Marketing The "creep factor" that haunts retailers when it comes to geo-targeting is a myth, writes GPShopper's Bill Siwicki. Bill Siwicki By Bill Siwicki, Jul 29th
Uncategorized The GeoMarketing Top 5 Countdown From LSA15: Location-based ads can't succeed unless paired with compelling creative — and vice versa. Plus, our top stories this week! Lauryn Chamberlain By Lauryn Chamberlain, Apr 24th
Uncategorized Rocket Fuel Goes Indoors With Cross-Platform Efforts, Location Data With Local Lift, the programmatic platform is using Big Data to drive in-store traffic. Lauryn Chamberlain By Lauryn Chamberlain, Mar 13th
Uncategorized Location-Based Mobile Ad Spending Rose 90 Percent In Q4 Black Friday appears poised for similar gains in the role of geo-marketing, says Verve Mobile. David Kaplan By David Kaplan, Dec 5th
Uncategorized Mobilizing The Neighborhood Business ZettaMobile looks to bring affordable, easy-to-use mobile banner ads to local marketers by giving them the same tech tools as their larger enterprise competitors. Nicole Spector By Nicole Spector, Nov 13th
News Clickthroughs: A Worse Location Ad Metric Than You Thought That’s the view from an xAd-commissioned Nielsen study of geo-marketing campaign analytic tools. David Kaplan By David Kaplan, Sep 18th
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