DigitasLBi’s Ilicco Elia On Cracking The Location-Based Marketing Code
As geo-data and proximity marketing tools like beacons power advertising from mobile to IoT, DigitasLBi Head of Mobile Ilicco Elia spoke at Mobile World Congress on the evolution of location-based advertising.
By David Kaplan, Mar 6th
Geotargeted Mobile Ad Dollars To Hit $32 Billion Within Five Years
Location-targeted ad spend will represent 45 percent of overall mobile ad revenues by 2021, says BIA Kelsey.
By David Kaplan, Jan 24th
Factual’s Jonas: 7 Location-based Marketing Trends That Will Shape 2017
Prediction season is here and Factual CRO Rob Jonas offers some thoughts what's coming in the next 12 months for location-based advertising.
By David Kaplan, Nov 16th
Driving Foot Traffic In A Digital World
Waze's Greg Myrick shows automotive OEMs how to align online and offline advertising metrics.
, Oct 25th
PlaceIQ And Oracle Cloud Integration Promises Smarter Geo-Data, Not Just Bigger
Oracle Data Cloud offers access to more than $3 trillion in customer purchase data and two billion consumer profiles. PlaceIQ can pinpoint where they go.
By David Kaplan, Jul 13th
Location-Based Ad Dollars To Hit Nearly $30 Billion By 2020
Search will continue to eclipse all ad formats, holding the largest share of location-targeted ad spend over the next five years, says BIA/Kelsey.
By David Kaplan, Jun 16th
GeoMinds: Retailers Are Failing To Provide Customers With Precisely What They Want: Location-Based Marketing
The "creep factor" that haunts retailers when it comes to geo-targeting is a myth, writes GPShopper's Bill Siwicki.
, Jul 29th
The GeoMarketing Top 5 Countdown
From LSA15: Location-based ads can't succeed unless paired with compelling creative — and vice versa. Plus, our top stories this week!
By Lauryn Chamberlain, Apr 24th
Rocket Fuel Goes Indoors With Cross-Platform Efforts, Location Data
With Local Lift, the programmatic platform is using Big Data to drive in-store traffic.
By Lauryn Chamberlain, Mar 13th
Location-Based Mobile Ad Spending Rose 90 Percent In Q4
Black Friday appears poised for similar gains in the role of geo-marketing, says Verve Mobile.
By David Kaplan, Dec 5th
10 Things To Know About Online To Offline Marketing This Week
By Lauryn Chamberlain, Mar 24th
Easter Shopping Shows Continued Appeal Of Discount Chains Over Department Stores
By David Kaplan, Mar 24th
Block Advisors, H&R Block Partner With Uber On Tax Season Promo
By Lauryn Chamberlain, Mar 23rd
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