Factual’s Jonas: 7 Location-based Marketing Trends That Will Shape 2017
Prediction season is here and Factual CRO Rob Jonas offers some thoughts what's coming in the next 12 months for location-based advertising.
By David Kaplan, Nov 16th
Driving Foot Traffic In A Digital World
Waze's Greg Myrick shows automotive OEMs how to align online and offline advertising metrics.
, Oct 25th
PlaceIQ And Oracle Cloud Integration Promises Smarter Geo-Data, Not Just Bigger
Oracle Data Cloud offers access to more than $3 trillion in customer purchase data and two billion consumer profiles. PlaceIQ can pinpoint where they go.
By David Kaplan, Jul 13th
Location-Based Ad Dollars To Hit Nearly $30 Billion By 2020
Search will continue to eclipse all ad formats, holding the largest share of location-targeted ad spend over the next five years, says BIA/Kelsey.
By David Kaplan, Jun 16th
GeoMinds: Retailers Are Failing To Provide Customers With Precisely What They Want: Location-Based Marketing
The "creep factor" that haunts retailers when it comes to geo-targeting is a myth, writes GPShopper's Bill Siwicki.
, Jul 29th
The GeoMarketing Top 5 Countdown
From LSA15: Location-based ads can't succeed unless paired with compelling creative — and vice versa. Plus, our top stories this week!
By Lauryn Chamberlain, Apr 24th
Rocket Fuel Goes Indoors With Cross-Platform Efforts, Location Data
With Local Lift, the programmatic platform is using Big Data to drive in-store traffic.
By Lauryn Chamberlain, Mar 13th
Location-Based Mobile Ad Spending Rose 90 Percent In Q4
Black Friday appears poised for similar gains in the role of geo-marketing, says Verve Mobile.
By David Kaplan, Dec 5th
Mobilizing The Neighborhood Business
ZettaMobile looks to bring affordable, easy-to-use mobile banner ads to local marketers by giving them the same tech tools as their larger enterprise competitors.
By Nicole Spector, Nov 13th
Clickthroughs: A Worse Location Ad Metric Than You Thought
That’s the view from an xAd-commissioned Nielsen study of geo-marketing campaign analytic tools.
By David Kaplan, Sep 18th
Location Data Mix-Up: How A Tiny Brasserie Mistakenly Got A Michelin Star
By Lauryn Chamberlain, Feb 22nd
Urban Outfitters: Geo-Data Insights Helped Generate Triple-Digit Revenue Gains
By David Kaplan, Feb 22nd
How Campbell's And Other CPG Brands Are Experimenting With Watson Ads
By David Kaplan, Feb 21st
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