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Analysis Understanding Marketers Top ‘Pain Points’ When Using Geo-Data Nearly 40 percent of advertisers surveyed by Verve and Forrester say difficulty understanding consumers past location patterns as well as how to accurately geotarget them.

David Kaplan

By David Kaplan, Jul 21st

News 10 Things To Know About Online-To-Offline Marketing This Week All the location news this week, from Alexa's role in Amazon Prime Day to GM's shared mobility ambitions.

Lauryn Chamberlain

By Lauryn Chamberlain, Jul 7th

Google Google Maps’ Local Guides Updates Points System To Improve Shared Business Info Local Guides now earn points for rating places and checking facts from other community members, Google Director Laura Slabin says.

David Kaplan

By David Kaplan, Jun 14th

News 10 Things To Know About Online-To-Offline Marketing This Week All the location news this week, from Factual and Facebook's expanded data alliance to the connected car revolution.

Lauryn Chamberlain

By Lauryn Chamberlain, Jun 2nd

News 10 Things To Know About Online-To-Offline Marketing This Week All the location news this week, from PlaceIQ's geo-data update to Google's attribution improvements mean for brick-and-mortars.

Lauryn Chamberlain

By Lauryn Chamberlain, May 26th

News Making It Rain For Brick-And-Mortars: Weather And Location Data Come Indoors Amid a flurry of meteorological and location targeting alliances, AccuWeather is teaming with proximity platform Swirl on contextual marketing.

David Kaplan

By David Kaplan, May 12th

Analysis RoadBlock Ahead: How Navigating Through Traffic Can Be A Lot Like Navigating Through Mobile Marketing Mobile marketers need to figure out how to change lanes when their proximity efforts reach an impasse in an increasingly crowded marketplace, says ShopAdvisor's Jeff Papows

By Jeff Papows, Jan 17th

Analysis How Location Is Revolutionizing Digital Out-Of-Home At CES, Kinetic's Britta Klosterberg talked about the future of OOH — as it's impacted by everything from AR to self-driving cars.

Lauryn Chamberlain

By Lauryn Chamberlain, Jan 16th

News How Baskin-Robbins Sells Ice Cream In Winter It helps that Baskin-Robbins has a line of warm desserts — and location targeted ads to get customers in from the cold.

David Kaplan

By David Kaplan, Jan 9th

Analysis In 2017, Will Location Surge — And Beacons Stall? ChargeItSpot CEO and founder, Doug Baldasare, shares his predictions for the coming year.

By Doug Baldasare, Jan 5th

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