location
Analysis Yes, Digital Advertising’s Viewability Problem Does Impact Store Visits "When a viewable impression improves store visits rates by over 50 percent, it no longer becomes a nice to have, but a must have for any marketer with an offline presence," says Placed CEO David Shim. David Kaplan By David Kaplan, Apr 11th
News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from Waze Local's SMB ad update to building loyalty in the casual dining space. Lauryn Chamberlain By Lauryn Chamberlain, Mar 30th
News 10 Things To Know About Online-And-Offline Marketing This Week Our top stories and links from around the web this week, from SxSW highlights to why voice assistants are resonating with Baby Boomers. Lauryn Chamberlain By Lauryn Chamberlain, Mar 16th
Analysis How Privacy Concerns Hinder Growth Of Autonomous Vehicles, IoT About 76 percent people are feel "stressed or vulnerable" about sharing their location data, says Dr. Peter Kürpick, Chief Platform Officer at HERE Technologies. David Kaplan By David Kaplan, Mar 5th
News How Placed Wants To Do For Location Data What Zillow Has Done For Real Estate Info Placed has been making its location analytics platform, Placed Insights, available to the public at no cost since the start of the year, says CEO David Shim. Here's why. David Kaplan By David Kaplan, Mar 1st
News ‘Facebook Events’ App Is Now ‘Facebook Local’ The new app, Facebook Local, helps you easily find what to do, where to go, where to eat, or what you need— all recommended by the people you know and trust," says Facebook's Aditya Koolwal. David Kaplan By David Kaplan, Nov 10th
Analysis How WeWork Is Using Factual’s Global Places To Choose Its Next Locations "Factual's data has been particularly useful in cities that we seek additional information on, or where a WeWork isn't already open. The data enables us to look at more locations, in a multitude of cities, more quickly," says WeWork Product/Operations Head Aaron Fritsch. David Kaplan By David Kaplan, Oct 17th
Analysis Does Location-Based Advertising Have A Viewability Problem? As expectations for location ads rise, so do accuracy worries, says Placed CEO David Shim. David Kaplan By David Kaplan, Sep 7th
News 10 Things To Know About Online-To-Offline Marketing This Week All the location news this week, from travel trends on mobile to what marketers need to know about the future of search. Lauryn Chamberlain By Lauryn Chamberlain, Jul 28th
Analysis Understanding Marketers Top ‘Pain Points’ When Using Geo-Data Nearly 40 percent of advertisers surveyed by Verve and Forrester say difficulty understanding consumers past location patterns as well as how to accurately geotarget them. David Kaplan By David Kaplan, Jul 21st
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Featured News
Mindshare’s Jeff Malmad: How Voice Activation And AI Will Drive ‘Incidental Loyalty’
By David Kaplan, Apr 16th
Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017
By Lauryn Chamberlain, Apr 16th
How Uber’s Advertising Team Combated Ad Fraud Amid Period of Protest
By David Kaplan, Apr 13th