location
Analysis Does Location-Based Advertising Have A Viewability Problem? As expectations for location ads rise, so do accuracy worries, says Placed CEO David Shim. David Kaplan By David Kaplan, Sep 7th
News 10 Things To Know About Online-To-Offline Marketing This Week All the location news this week, from travel trends on mobile to what marketers need to know about the future of search. Lauryn Chamberlain By Lauryn Chamberlain, Jul 28th
Analysis Understanding Marketers Top ‘Pain Points’ When Using Geo-Data Nearly 40 percent of advertisers surveyed by Verve and Forrester say difficulty understanding consumers past location patterns as well as how to accurately geotarget them. David Kaplan By David Kaplan, Jul 21st
News 10 Things To Know About Online-To-Offline Marketing This Week All the location news this week, from Alexa's role in Amazon Prime Day to GM's shared mobility ambitions. Lauryn Chamberlain By Lauryn Chamberlain, Jul 7th
Google Google Maps’ Local Guides Updates Points System To Improve Shared Business Info Local Guides now earn points for rating places and checking facts from other community members, Google Director Laura Slabin says. David Kaplan By David Kaplan, Jun 14th
News 10 Things To Know About Online-To-Offline Marketing This Week All the location news this week, from Factual and Facebook's expanded data alliance to the connected car revolution. Lauryn Chamberlain By Lauryn Chamberlain, Jun 2nd
News 10 Things To Know About Online-To-Offline Marketing This Week All the location news this week, from PlaceIQ's geo-data update to Google's attribution improvements mean for brick-and-mortars. Lauryn Chamberlain By Lauryn Chamberlain, May 26th
News Making It Rain For Brick-And-Mortars: Weather And Location Data Come Indoors Amid a flurry of meteorological and location targeting alliances, AccuWeather is teaming with proximity platform Swirl on contextual marketing. David Kaplan By David Kaplan, May 12th
Analysis RoadBlock Ahead: How Navigating Through Traffic Can Be A Lot Like Navigating Through Mobile Marketing Mobile marketers need to figure out how to change lanes when their proximity efforts reach an impasse in an increasingly crowded marketplace, says ShopAdvisor's Jeff Papows Jeff Papows By , Jan 17th
Analysis How Location Is Revolutionizing Digital Out-Of-Home At CES, Kinetic's Britta Klosterberg talked about the future of OOH — as it's impacted by everything from AR to self-driving cars. Lauryn Chamberlain By Lauryn Chamberlain, Jan 16th
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Featured News
Diagnosing The Marketing Challenges Of 'Aesthetic Healthcare'
By David Kaplan, Sep 19th
Dmexco Recap: With Voice Activation, Brands Need To Listen More, Talk Less
By David Kaplan, Sep 19th
Pandora And T-Mobile Roll Out Reward-Based Video In Effort To Boost Engagement
By David Kaplan, Sep 19th