Kantar Shopcom Brings Product Inventory-Level Targeting To 4INFO’s Mobile Network
The data represents 15 different retail sectors and over 300 separate retail categories.
By Daniel Parisi, Nov 25th
Quantcast’s Audience Grid Is A Data Umbrella For Online-To-Offline Measurement
The analytics company isn’t just covering media from mobile to digital TV; it’s marking shopper tracking and device location with PlaceIQ.
By David Kaplan, Oct 8th
Screenvision Taps SITO Mobile For Geo-Data Targeting In — And Beyond — Cinemas
Plans for “Project Lynx” include using Kantar Shopcom’s purchase info, with the expectation of a beacon partnership with Gimbal.
By David Kaplan, May 8th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 15th
Snap Partners With Pandora On Song Sharing Integration
By Lauryn Chamberlain, Jun 14th
67 Percent Of Consumers Worldwide Have Live-Streamed Video
By Lauryn Chamberlain, Jun 13th