The ‘Internet of Health Things’ To Be Worth $163 billion By 2020
The way patients find and engage with healthcare providers is undergoing vast change with artificial intelligence and smart search at the center.
By David Kaplan, Apr 21st
General Motors, Honda Accelerate IoT, Connected Cars Efforts
Can consumers and local businesses expect 'Alexa On Wheels?' General Motors and Honda are joining the race.
By David Kaplan, Apr 14th
Burger King Targets TV Spot To Google Home, Not Viewers
The Connected Whopper is a direct pitch designed to get the attention of Google Home — but hours after it debuted, the ad was quickly thwarted.
By David Kaplan, Apr 12th
The Weather Company Brings In Digital Ad Vet Carrie Seifer To Head Sales
Seifer, a former MediaVest and Millennial Media exec, will oversee global consumer and business-facing revenue efforts.
By David Kaplan, Mar 30th
Apple’s iOS Update Puts Siri On More Equal Footing Against Amazon’s Alexa
As the Age of The Voice Assistant rises, Siri is getting smarter about bill paying, scheduling ride-hails, and even the connected car.
By David Kaplan, Mar 28th
HERE CEO: Mastering Maps Is Essential For Driverless Cars’ Future
'We need more than just a few sources for mapping the world,' to make autonomous cars viable, says HERE CEO Edzard Overbeek.
By David Kaplan, Mar 20th
Despite Wearables Hype, 75 Percent Of Consumers Don’t Own A Connected Device
But this is set to shift over the next five years, eMarketer forecasts, as consumers warm up to smart tech and retailers continue IoT investment.
By Lauryn Chamberlain, Mar 14th
Zebra Technologies: 70 Percent Of Retailers To Invest In IoT Technologies In 2017
And 90 percent will spend on installing in-store mobile devices and tablets to speed checkout and increase purchase options, according to Zebra's 2017 Retail Vision study.
By Lauryn Chamberlain, Mar 13th
Pitney Bowes Taps Location Tech Exec To Run New Data Unit
Dan Adams, the former CEO of hyperlocal data platform Maponics, is charged with turning Big Data into actionable insights at Pitney Bowes.
By David Kaplan, Mar 9th
AT&T Will Debut LTE-M IoT Network By Mid 2017
It will be easier than ever to bring connected devices online — and here's what that means for marketers.
By Lauryn Chamberlain, Feb 22nd
Which Of These Top 10 Online-To-Offline Marketing Facts Have You Seen?
By Lauryn Chamberlain, Apr 28th
55 Percent Of Consumers Want To Shop At An Amazon Go Brick-And-Mortar Store
By Lauryn Chamberlain, Apr 27th
NatGeo And 360i Show The 'Genius' Of Using Chatbots As A Marketing Tool
By David Kaplan, Apr 27th
Get the latest news in location and mobile marketing!
Something went wrong!
Get the latest news in location & mobile marketing!
Something went wrong!