Connected Cars Edge Out Fitness Trackers In IoT Popularity
Internet users prefer riding to wearing when it comes to their connected devices, an eMarketer report finds.
By David Kaplan, Jun 23rd
How Brands Can Have Authentic Conversations In ‘Smart Cities’
Real-time conditions in urban centers can prove the perfect conversation starter, Intersection's Colin O'Donnell explained in a session at Cannes Lions.
By Lauryn Chamberlain, Jun 19th
For Smart Home Shoppers, Brick-And-Mortar Beats Online — At Least For Now
Among current smart home owners, 26 percent purchased their device from a retailer such as Home Depot, Walmart, or Sears, says Parks Associates.
By David Kaplan, Jun 7th
Number Of Connected Intelligent Assistants Set To Exceed Global Population By 2021
Globally, the native digital assistant installed base is set to surpass the world's population of 7 billion people within four years, says Ovum Research.
By David Kaplan, Jun 1st
Mary Meeker’s Internet Trends: It’s Becoming More About Image, Voice, And Location
Voice is starting to supplant text when it comes to mobile search, as accuracy approaches 95 percent, Meeker said in the annual Kleiner Perkins Caufield & Byers analyst report.
By David Kaplan, May 31st
The Connected Car Revolution: Three Major Trends Disrupting The Auto Industry
A majority of consumers already perform 'connected activities' while driving, like making voice calls through a built-in interface, according to research from Parks Associates.
By Lauryn Chamberlain, May 25th
IoT Forecast: Over 442 Million Connected Devices Will Be Sold In The U.S. In 2020
Consumers are showing a strong preference for voice as the interface for these devices, said Parks Associates' Elizabeth Parks.
By Lauryn Chamberlain, May 24th
How Brands Like New Balance And Petsmart Plan To Embrace Smarter Search With Salesforce
Salesforce Commerce Cloud is adding Predictive Sorting to promote smarter search results via its Einstein artificial intelligence platform.
By David Kaplan, May 18th
Attention Agencies And Brands: Parks Associates’ CONNECTIONS Conference Is Coming
Consumers are using voice-activated connected home devices at a steadily increasing rate. CONNECTIONS aims to help marketers navigate this new landscape.
By Lauryn Chamberlain, May 16th
How YP And Microsoft Bing Are Adapting To Voice-Activated Search Strategies
We are working closely with Bing on the strategies for how to use Cortana to get quality, targeted leads for businesses, says YP Ad Products VP Rich Maraschi.
By David Kaplan, May 15th
How Marketers Can Integrate OOH, Social To Create Context — At Scale
By Lauryn Chamberlain, Jun 22nd
Acquisition Of Zenly, Launch Of Snap Map Highlight Snapchat’s Real-World, Real-Time Influence
By David Kaplan, Jun 21st
Over 50 Percent Of Millennials Are Using Voice Commands At Least Once A Month
By Lauryn Chamberlain, Jun 21st
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