HERE CEO: Mastering Maps Is Essential For Driverless Cars’ Future
'We need more than just a few sources for mapping the world,' to make autonomous cars viable, says HERE CEO Edzard Overbeek.
By David Kaplan, Mar 20th
Despite Wearables Hype, 75 Percent Of Consumers Don’t Own A Connected Device
But this is set to shift over the next five years, eMarketer forecasts, as consumers warm up to smart tech and retailers continue IoT investment.
By Lauryn Chamberlain, Mar 14th
Zebra Technologies: 70 Percent Of Retailers To Invest In IoT Technologies In 2017
And 90 percent will spend on installing in-store mobile devices and tablets to speed checkout and increase purchase options, according to Zebra's 2017 Retail Vision study.
By Lauryn Chamberlain, Mar 13th
Pitney Bowes Taps Location Tech Exec To Run New Data Unit
Dan Adams, the former CEO of hyperlocal data platform Maponics, is charged with turning Big Data into actionable insights at Pitney Bowes.
By David Kaplan, Mar 9th
AT&T Will Debut LTE-M IoT Network By Mid 2017
It will be easier than ever to bring connected devices online — and here's what that means for marketers.
By Lauryn Chamberlain, Feb 22nd
10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from McDonald's CEO on mobile ordering to how to improve your local SEO strategy.
By Lauryn Chamberlain, Jan 27th
TBWA Data Director: Do Agencies Need To Be At Consumer Tech Events?
It's not just a day out of the office and it's not just about playing with the the latest virtual reality experience. For TBWA Worldwide's Baker Lambert, being there is about connecting devices and data.
By David Kaplan, Jan 25th
Understanding ‘The Where Factor’ Of IoT
'You cannot do the Internet of Things or the Industrial Internet of Things without real-time location awareness,' notes Pitney Bowes Greg Van den Heuvel in a study of the state of IoT.
By David Kaplan, Jan 23rd
CES 2017 Recap: Amazon Alexa, Machine Learning, And The Future Of Data
Connected devices are already producing huge swaths of under-utilized data. Kinetic UK's managing director, Rosh Singh, explains why we need to think about it now.
By Lauryn Chamberlain, Jan 19th
How Will IoT Impact Doctors, Patients, And Pharma?
IoT hasn’t reached beyond fitness and connected TVs yet, but it’s poised to quickly change the intermingled relationships among providers, caregivers, and the public at large as eMarketer runs the numbers.
By David Kaplan, Jan 6th
Instagram Now Has 1 Million Active Advertisers
By Lauryn Chamberlain, Mar 23rd
What Google Maps' Location Sharing Feature Means For Brands
By David Kaplan, Mar 23rd
Service Is The Future Of Retail — Not Technology
By Lauryn Chamberlain, Mar 22nd
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