Internet of Things
Connected Cars Edge Out Fitness Trackers In IoT Popularity
Internet users prefer riding to wearing when it comes to their connected devices, an eMarketer report finds.
By David Kaplan, Jun 23rd
For Smart Home Shoppers, Brick-And-Mortar Beats Online — At Least For Now
Among current smart home owners, 26 percent purchased their device from a retailer such as Home Depot, Walmart, or Sears, says Parks Associates.
By David Kaplan, Jun 7th
How Brands Like New Balance And Petsmart Plan To Embrace Smarter Search With Salesforce
Salesforce Commerce Cloud is adding Predictive Sorting to promote smarter search results via its Einstein artificial intelligence platform.
By David Kaplan, May 18th
How YP And Microsoft Bing Are Adapting To Voice-Activated Search Strategies
We are working closely with Bing on the strategies for how to use Cortana to get quality, targeted leads for businesses, says YP Ad Products VP Rich Maraschi.
By David Kaplan, May 15th
The ‘Internet of Health Things’ To Be Worth $163 billion By 2020
The way patients find and engage with healthcare providers is undergoing vast change with artificial intelligence and smart search at the center.
By David Kaplan, Apr 21st
Under Armour Finds App Content Connects Consumers’ Desire And Discovery
With a focus on mobile and wearables, Under Armour lets customers to chart their athletic success in ways that lead them to stores, says Omnichannel VP Sid Jatia.
By David Kaplan, Apr 20th
General Motors, Honda Accelerate IoT, Connected Cars Efforts
Can consumers and local businesses expect 'Alexa On Wheels?' General Motors and Honda are joining the race.
By David Kaplan, Apr 14th
The Weather Company Brings In Digital Ad Vet Carrie Seifer To Head Sales
Seifer, a former MediaVest and Millennial Media exec, will oversee global consumer and business-facing revenue efforts.
By David Kaplan, Mar 30th
Apple’s iOS Update Puts Siri On More Equal Footing Against Amazon’s Alexa
As the Age of The Voice Assistant rises, Siri is getting smarter about bill paying, scheduling ride-hails, and even the connected car.
By David Kaplan, Mar 28th
HERE CEO: Mastering Maps Is Essential For Driverless Cars’ Future
'We need more than just a few sources for mapping the world,' to make autonomous cars viable, says HERE CEO Edzard Overbeek.
By David Kaplan, Mar 20th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Dec 8th
How Mall of America Is Using Chatbots And Robots To Connect With Holiday Shoppers
By David Kaplan, Dec 7th
What Google's Featured Snippet Search Update Means For Marketers
By Lauryn Chamberlain, Dec 7th
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