Internet of Things
Apple’s iOS Update Puts Siri On More Equal Footing Against Amazon’s Alexa
As the Age of The Voice Assistant rises, Siri is getting smarter about bill paying, scheduling ride-hails, and even the connected car.
By David Kaplan, Mar 28th
HERE CEO: Mastering Maps Is Essential For Driverless Cars’ Future
'We need more than just a few sources for mapping the world,' to make autonomous cars viable, says HERE CEO Edzard Overbeek.
By David Kaplan, Mar 20th
AT&T Will Debut LTE-M IoT Network By Mid 2017
It will be easier than ever to bring connected devices online — and here's what that means for marketers.
By Lauryn Chamberlain, Feb 22nd
Understanding ‘The Where Factor’ Of IoT
'You cannot do the Internet of Things or the Industrial Internet of Things without real-time location awareness,' notes Pitney Bowes Greg Van den Heuvel in a study of the state of IoT.
By David Kaplan, Jan 23rd
Connected Home Devices Remain Favorite IoT Products For Parents
A possible interpretation of the stats: Staying in with the kids translates to time spent with smart TVs, health and fitness tools, security systems. Connected cars and smart-watches? Not so much.
By David Kaplan, Jan 5th
Intel Takes 15 Percent Stake In HERE Maps
A week after a trio of Asian investors took a piece of HERE, Intel is making a small acquisition in HERE is designed to jumpstart the chipmaker's move into driverless cars and IoT.
By David Kaplan, Jan 3rd
GeoMarketing 101: Internet Of Things
As the presence of smart devices increases, marketers are beginning to explore the new ways in which the internet of things allows them to connect to consumers — and allows consumers to connect to each other.
By Lauryn Chamberlain, Dec 15th
Majority Of Americans Have An IoT Device — And They’re Open To Advertising
From fitness trackers to connected TVs to smart watches, consumers are rapidly embracing the Internet of Things. And an IAB report finds they're amenable to ads on those screens.
By David Kaplan, Dec 15th
Location Tech Can Ease IoT Security Skepticism
Consumers are still unsure that wearables are worth the cost. Security and lifestyle uses are the key to unlocking greater interest in IoT, says Skyhook's David Bairstow.
By David Kaplan, Oct 27th
IBM Adds Pitney Bowes’ Location Insights To Meet ‘Era Of Cognition’
Two storied companies with close to 200 years of collective technology experience between them are partnering to meet the marketing demands associated with the IoT, Machine Learning, and the analysis of unstructured data.
By David Kaplan, Oct 24th
10 Things To Know About Online To Offline Marketing This Week
By Lauryn Chamberlain, Mar 24th
Easter Shopping Shows Continued Appeal Of Discount Chains Over Department Stores
By David Kaplan, Mar 24th
Block Advisors, H&R Block Partner With Uber On Tax Season Promo
By Lauryn Chamberlain, Mar 23rd
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