Internet of Things
The ‘Internet of Health Things’ To Be Worth $163 billion By 2020
The way patients find and engage with healthcare providers is undergoing vast change with artificial intelligence and smart search at the center.
By David Kaplan, Apr 21st
Under Armour Finds App Content Connects Consumers’ Desire And Discovery
With a focus on mobile and wearables, Under Armour lets customers to chart their athletic success in ways that lead them to stores, says Omnichannel VP Sid Jatia.
By David Kaplan, Apr 20th
General Motors, Honda Accelerate IoT, Connected Cars Efforts
Can consumers and local businesses expect 'Alexa On Wheels?' General Motors and Honda are joining the race.
By David Kaplan, Apr 14th
The Weather Company Brings In Digital Ad Vet Carrie Seifer To Head Sales
Seifer, a former MediaVest and Millennial Media exec, will oversee global consumer and business-facing revenue efforts.
By David Kaplan, Mar 30th
Apple’s iOS Update Puts Siri On More Equal Footing Against Amazon’s Alexa
As the Age of The Voice Assistant rises, Siri is getting smarter about bill paying, scheduling ride-hails, and even the connected car.
By David Kaplan, Mar 28th
HERE CEO: Mastering Maps Is Essential For Driverless Cars’ Future
'We need more than just a few sources for mapping the world,' to make autonomous cars viable, says HERE CEO Edzard Overbeek.
By David Kaplan, Mar 20th
AT&T Will Debut LTE-M IoT Network By Mid 2017
It will be easier than ever to bring connected devices online — and here's what that means for marketers.
By Lauryn Chamberlain, Feb 22nd
Understanding ‘The Where Factor’ Of IoT
'You cannot do the Internet of Things or the Industrial Internet of Things without real-time location awareness,' notes Pitney Bowes Greg Van den Heuvel in a study of the state of IoT.
By David Kaplan, Jan 23rd
Connected Home Devices Remain Favorite IoT Products For Parents
A possible interpretation of the stats: Staying in with the kids translates to time spent with smart TVs, health and fitness tools, security systems. Connected cars and smart-watches? Not so much.
By David Kaplan, Jan 5th
Intel Takes 15 Percent Stake In HERE Maps
A week after a trio of Asian investors took a piece of HERE, Intel is making a small acquisition in HERE is designed to jumpstart the chipmaker's move into driverless cars and IoT.
By David Kaplan, Jan 3rd
Which Of These Top 10 Online-To-Offline Marketing Facts Have You Seen?
By Lauryn Chamberlain, Apr 28th
55 Percent Of Consumers Want To Shop At An Amazon Go Brick-And-Mortar Store
By Lauryn Chamberlain, Apr 27th
NatGeo And 360i Show The 'Genius' Of Using Chatbots As A Marketing Tool
By David Kaplan, Apr 27th
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