Internet of Things
What’s Driving The Growth Of Connected Health Devices?
Health and wellness apps are used by more than 40 percent of consumers in the U.S., and that number is steadily rising, says Parks Associates' Harry Wang.
By David Kaplan, Jul 19th
Connected Cars Edge Out Fitness Trackers In IoT Popularity
Internet users prefer riding to wearing when it comes to their connected devices, an eMarketer report finds.
By David Kaplan, Jun 23rd
For Smart Home Shoppers, Brick-And-Mortar Beats Online — At Least For Now
Among current smart home owners, 26 percent purchased their device from a retailer such as Home Depot, Walmart, or Sears, says Parks Associates.
By David Kaplan, Jun 7th
How Brands Like New Balance And Petsmart Plan To Embrace Smarter Search With Salesforce
Salesforce Commerce Cloud is adding Predictive Sorting to promote smarter search results via its Einstein artificial intelligence platform.
By David Kaplan, May 18th
How YP And Microsoft Bing Are Adapting To Voice-Activated Search Strategies
We are working closely with Bing on the strategies for how to use Cortana to get quality, targeted leads for businesses, says YP Ad Products VP Rich Maraschi.
By David Kaplan, May 15th
The ‘Internet of Health Things’ To Be Worth $163 billion By 2020
The way patients find and engage with healthcare providers is undergoing vast change with artificial intelligence and smart search at the center.
By David Kaplan, Apr 21st
Under Armour Finds App Content Connects Consumers’ Desire And Discovery
With a focus on mobile and wearables, Under Armour lets customers to chart their athletic success in ways that lead them to stores, says Omnichannel VP Sid Jatia.
By David Kaplan, Apr 20th
General Motors, Honda Accelerate IoT, Connected Cars Efforts
Can consumers and local businesses expect 'Alexa On Wheels?' General Motors and Honda are joining the race.
By David Kaplan, Apr 14th
The Weather Company Brings In Digital Ad Vet Carrie Seifer To Head Sales
Seifer, a former MediaVest and Millennial Media exec, will oversee global consumer and business-facing revenue efforts.
By David Kaplan, Mar 30th
Apple’s iOS Update Puts Siri On More Equal Footing Against Amazon’s Alexa
As the Age of The Voice Assistant rises, Siri is getting smarter about bill paying, scheduling ride-hails, and even the connected car.
By David Kaplan, Mar 28th
Target And Office Depot Make A Bet: Can Same-Day Delivery Save Retail?
By David Kaplan, Aug 15th
Mobile Dominates Consumer Time Spent In Emerging Markets — And It's Coming For The U.S.
By Lauryn Chamberlain, Aug 15th
How Voice-Activation Is Becoming The New 'Touch'
By David Kaplan, Aug 14th
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