Accenture: Stand-Alone Digital Voice Assistants Are Taking Consumers Away From Smartphones
66% of consumers who own a stand-alone DVA use their smartphone for fewer activities, an Accenture survey says.
By David Kaplan, Feb 9th
For Valentine’s Day, 1-800-Flowers Enlists Alexa, Okay Google, And Facebook Chatbots To Play Cupid
The florist chain is using virtual assistants -- and an Apple Pay discount -- to go "beyond the wow," says Tom Hartnett, President, 1-800-Flowers Digital.
By David Kaplan, Feb 8th
1-800-Flowers CEO Chris McCann At NRF: Voice Is The UI Of The Future
And that voice activated future should be fully realized within 18 months, McCann said during a panel discussion at the NRF Big Show.
By David Kaplan, Jan 17th
The Top Three Trends From CES 2018
Voice is the new touch, the connected car is the new playground for OOH marketers, and more.
By Lauryn Chamberlain, Jan 16th
The Majority Of Amazon And Google Smart Speaker Owners Will Buy Another
And they'll stick with the same brand when they do.
By Lauryn Chamberlain, Jan 4th
Amazon’s Dave Isbitski: With Voice-Enabled ‘Everything,’ Brands Must Get Back To Conversational Basics
Following a keynote at Yext's ONWARD conference, Isbitski discussed the mainstreaming of Alexa — and the next phase of the mass shift to voice for marketers.
, Jan 2nd
How Brands Can Translate Their Identity To Voice Assistants
'In this intelligent transformation, what doesn't change is that marketers know their customers better than anyone else,' said Ed Doran, cofounder Cortana, Microsoft.
By Lauryn Chamberlain, Nov 2nd
10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from the 'post-mobile' world to why The Weather Company rebranded as IBM Watson Advertising.
By Lauryn Chamberlain, Sep 29th
How Smart Speakers Are Influencing Shopping Decisions — Now
"Smart Speakers allow for the same calls to action -- but now with an additional layer of targeting and interactivity," says Edison's Tom Webster as part of a two-part NPR study on audio activation.
By David Kaplan, Sep 29th
Amazon Alexa Goes Back To School With Arizona State University Dorm Program
The Amazon Alexa team is giving Echo Dots to the 1,600 residents of engineering tech dorm Tooker House.
By David Kaplan, Aug 22nd
Pandora Launches Audio Ad Marketplace As Voice And Brand Safety Demand Rises
By David Kaplan, Feb 20th
American Express Pop-Up 'Experience' Expands NBA All-Star Weekend
By David Kaplan, Feb 19th
Mindshare On The Future Of Luxury Marketing: There Is No 'One Size Fits All' Approach
By Lauryn Chamberlain, Feb 19th
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