How Brands Can Navigate Millennials’ Shifting Loyalty To Facebook, Instagram, Snapchat
Facebook use is falling among Millennials. And that's a challenge for social media marketers, says Eyeview CMO Jeff Fagel.
By David Kaplan, Aug 29th
Instagram Updates Direct Messages To Include Disappearing Photos, Videos
Once again, Instagram looks more like Snapchat. Can marketers use the update to their advantage?
By Lauryn Chamberlain, Apr 12th
Instagram Now Has 1 Million Active Advertisers
And 80 percent of users on the platform follow a brand, the company reports.
By Lauryn Chamberlain, Mar 23rd
Facebook Starts 2017 With 65 Million Local Business Pages
Most of those Facebook Pages are free, as only 4 million of those businesses are actively advertising on the social network.
By David Kaplan, Feb 2nd
Millennial Women Want To Talk To Businesses — On Instagram
They’re some of the most engaged daily users on the platform, an Influenster/Adweek report finds.
By Lauryn Chamberlain, Sep 1st
Carl’s Jr. Hands Off Instagram To Todd Gurley — But Will It Drive Location Visits?
The LA Rams running back is the star of a Carl's Jr. campaign promoting the idea of California with hopes of brand affinity resonating beyond the Golden State.
By David Kaplan, Jun 10th
How Facebook Gets On-The-Go Beauty Brand Consumers Into Stores
OPI launched separate Facebook and Instagram campaigns to build excitement for its 2015 fall/ winter nail lacquer collections among women interested in makeup, beauty products and nail care.
By David Kaplan, Jun 6th
Instagram’s Business Update: SMB-Friendly Profiles, Simplified Analytics
Following a series of leaks, the photo-sharing app has gone public with its new toolset, which appears aimed at appealing to SMB advertisers.
By Lauryn Chamberlain, May 31st
10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news this week, from Screenvision's 'connected cinema' to Instagram's SMB-friendly update.
By Lauryn Chamberlain, May 20th
Instagram Looks To Appeal To SMBs With Brand Pages, New Analytics Offering
The forthcoming update adds ‘contact business’ buttons and access to directions.
By Lauryn Chamberlain, May 16th
What Marketers Needs To Know About Audio-Branding
By David Kaplan, Dec 12th
Button's Mike Jaconi On How Buzzfeed And Walmart Are Demonstrating The Complement Of Content And Commerce
By David Kaplan, Dec 11th
Reinventing The Physical Experience With Social Pattern Recognition
, Dec 11th
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