How Marriott And Kayak Are Using Voice-Activated Assistants For Hotel Guests
As Kayak develops its "Alexa Skill" to let users book a hotel, Marriott is putting the voice-activated assistant to work on room service.
By David Kaplan, Jul 25th
Airbnb Traffic Is Up 31 Percent Since 2016
The company is booking more rooms than ever and expanding its offerings. But that doesn't mean Millennial travelers have abandoned hotels for all occasions.
By Lauryn Chamberlain, May 30th
For Millennial Travelers, Does Airbnb Beat Hotels?
Airbnb has cut into the hospitality marketplace in a major way. But Millennials are more split on their preferences than one might expect of the "Uber generation."
By Lauryn Chamberlain, May 10th
Marriott EVP Linnartz: Managing Loyalty Through Virtual And Real Experiences
Tech can’t replace ‘experiences,’ says Stephanie Linnartz, Global Chief Commercial Officer at Marriott, but it can offer guests helpful shortcuts.
By David Kaplan, Mar 8th
How Can Virtual Reality Bridge Online-To-Offline Marketing?
Don't expect much in the retail arena, but as Wyndham Hotels and Isobar have shown, Virtual Reality is perfect for taking consumers to vacation destinations.
By David Kaplan, Feb 20th
HotelTonight Campaign Aims GeoRates At Holiday Travelers
HotelTonight’s tongue-in-cheek ‘Visit, Don’t Stay’ message recognizes that professional hospitality can beat the familial kind, says CMO Ray Elias.
By David Kaplan, Nov 23rd
Marriott Bringing Beacons To 500 Hotels By The End Of 2016
After an initial installation two years ago, Marriott has beacons in 21 hotels today. At the IAB Mixx conference, Marriott’s Karin Timpone discussed how its thinking about proximity marketing has evolved.
By David Kaplan, Sep 28th
Hyatt’s Millennial Appeal: Local Guides And Experiences Over Rewards Points
Aiming for younger business and pleasure travelers, Hyatt Centric hotels are about lifestyle, not loyalty points.
By David Kaplan, Apr 12th
IoTT — ‘Internet of Travel Things’ — Is Taking Consumer Data Farther Than Ever
From keyless hotel rooms to on-demand car service apps, marketers’ campaigns are poised to join on-the-go consumers — wherever they may go by 2018, eMarketer says.
By David Kaplan, Jan 22nd
Travel App HelloTel Builds A Mobile Bridge To Beacons And Wearables
Completion of an investment round for the Chico, CA.-based company has coincided with a new look and placement on the Apple Watch.
By David Kaplan, Sep 18th
How Location Informs True 'One-To-One' Marketing — Across Platforms
By Lauryn Chamberlain, Jan 18th
1-800-Flowers CEO Chris McCann At NRF: Voice Is The UI Of The Future
By David Kaplan, Jan 17th
Dunkin' Donuts Goes Back To Its Local Roots For 'Next Gen' On-Demand Store Model
By David Kaplan, Jan 16th
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