How Smart Speakers Are Influencing Shopping Decisions — Now
"Smart Speakers allow for the same calls to action -- but now with an additional layer of targeting and interactivity," says Edison's Tom Webster as part of a two-part NPR study on audio activation.
By David Kaplan, Sep 29th
Is Node The Future Of Search?
Former Googler Falon Fatemi bills her startup, Node, as a source of "people-based intelligence" that can "accelerate serendipity" by surfacing previously undiscovered online links between businesses.
By David Kaplan, Sep 14th
Nearly One-Third Of US Online Population Will Use Voice Assistants By 2019
At the moment, 20 percent of Google search queries -- and 25 percent of Bing queries -- are made via voice-activated assistants, says eMarketer.
By David Kaplan, Sep 1st
Nearly Half Of Online Consumers Are Interested In Using Connected Home Devices
"Just like mobile devices have replaced a lot of desktop/laptop devices, I anticipate the voice-activated devices will similarly reduce use of the desktop/laptop devices," says Magid Advisors' Mike Vorhaus.
By David Kaplan, Aug 31st
Age Of Connected Intelligence: Will People Pay For Fin’s Voice-Activated Assistant?
Whether or not Fin's subscription-based digital assistant is viable, the concept could have an impact on local SEO.
By David Kaplan, Aug 21st
What The TV Remote Says About The Role Of Voice-Activation In Consumers’ Lives
New platforms fundamentally change the game, says ViralGains CEO Tod Loofbourrow.
By David Kaplan, Aug 16th
How Voice-Activation Is Becoming The New ‘Touch’
When the iPhone debuted 10 years ago, the touchscreen changed the way consumers use tech. Now, Pandora's Keri Degroote says, voice is poised to do the same.
By David Kaplan, Aug 14th
What Do People Use Smart Speakers For?
Among over two dozen use cases, just 13 percent of smart speaker owners use their smart speakers to find a local business, according to an NPR survey.
By David Kaplan, Aug 7th
About 14 Percent Of iPhone Owners Plan To Buy Apple Homepod
Apple may have to catchup to Amazon Echo and Google Home in the voice-activated device game, but a Raymond James analysis shows that consumers are already interested.
By David Kaplan, Jul 7th
Can Samsung Digital Assistant Bixby Find Its Voice?
The competition among voice-activated assistants is only just beginning.
By David Kaplan, Jul 5th
What Marketers Needs To Know About Audio-Branding
By David Kaplan, Dec 12th
Button's Mike Jaconi On How Buzzfeed And Walmart Are Demonstrating The Complement Of Content And Commerce
By David Kaplan, Dec 11th
Reinventing The Physical Experience With Social Pattern Recognition
, Dec 11th
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