How Audi’s Acquisition Of Silvercar Expands Its ‘Shared Mobility’ Ambitions
By purchasing Silvercar, Audi is looking at more than just a vehicle rental service; it's all about shaping the role of cars.
By David Kaplan, Mar 31st
HERE CEO: Mastering Maps Is Essential For Driverless Cars’ Future
'We need more than just a few sources for mapping the world,' to make autonomous cars viable, says HERE CEO Edzard Overbeek.
By David Kaplan, Mar 20th
The Smart, Driverless Car Race Accelerates
Major acquisitions this week from Samsung and Intel highlight the role location intelligence and data will play in developing the next wave of automotives.
By David Kaplan, Mar 15th
10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from HERE's alliance with BMW to how digital coupons influence consumers' store choices.
By Lauryn Chamberlain, Mar 10th
HERE Extends BMW, Mazda Alliances To Its Location Platform
The race to power the intelligence of the connected car is on and BMW is the first automaker to sign on to the HERE platform.
By David Kaplan, Mar 6th
Intel Takes 15 Percent Stake In HERE Maps
A week after a trio of Asian investors took a piece of HERE, Intel is making a small acquisition in HERE is designed to jumpstart the chipmaker's move into driverless cars and IoT.
By David Kaplan, Jan 3rd
HERE Maps Expanding Location Services In China
A trio of Asian investors — including Chinese location tech provider NavInfo, WeChat backer Tencent, and Singaporean banker GIC — are working with HERE have acquired a 10 percent stake in HERE as the mapping wars come to China.
By David Kaplan, Dec 27th
Microsoft’s Expanded Mapping Deal With HERE To Help It Meet IoT Challenges
Microsoft and HERE go back a long way. But the future is beyond mapping and the two are moving forward on exploring the role of location in powering predictive analytics for a broad range of uses.
By David Kaplan, Dec 16th
HERE Maps Tests Turn-By-Turn Directions On Twitter
With so many location apps competing for so few space on consumers' smartphones, perhaps it makes sense to rely on one with over 300 million active users.
By David Kaplan, Nov 29th
HERE Maps’ Rebranding Goes Beyond The Name Change
Mobile-based navigation is more than just getting from Point A to Point B. It's about answering complex location questions, such as 'Is there an Uber nearby?'
By David Kaplan, Aug 30th
Why Burger King's Google Home Activation For The Whopper Worked
By David Kaplan, Jul 19th
Geo 101: What Marketers Need To Know About Chatbots
By Lauryn Chamberlain, Jul 18th
Age Of The On-Demand Consumer Requires Faster And Smarter Responses -- Or Else
By David Kaplan, Jul 18th
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