Analysis How Pharmaceutical Brands Are Using Location To Target Consumers As more medical marketers look to balance consumers' privacy issues with patients demand for greater relevance, Semcasting's CEO Ray Kingman offers a delicate approach. David Kaplan By David Kaplan, Dec 19th
Analysis Sharp HealthCare: Every Touchpoint Is An Opportunity To Build Patient Relationships Following a panel at MedCityENGAGE, Sharp Healthcare's Jennifer Balanky talked about the role of online reviews in the patient journey — and how healthcare is finally catching up to the digital age. Lauryn Chamberlain By Lauryn Chamberlain, Oct 25th
Analysis Why Can’t We All Get Along Online? In a panel at MedCityENGAGE, healthcare insiders talked about why online reviews can be a life or death issue — literally. Lauryn Chamberlain By Lauryn Chamberlain, Oct 18th
News Theraflu Is Mapping Colds And Flu Outbreaks Down To The Retail Level The GSK Consumer Healthcare brand is working with The Weather Company and crowdsourcing data provider Sickweather to keep track of where flu activity is happening to direct sufferers to real-time remedies at the hyperlocal level. David Kaplan By David Kaplan, Oct 6th
Analysis Half Of All Hospital Visitors Have One Thing In Common: They’re Lost Connexient's Geoff Halstead says that indoor navigation can significantly reduce late appointments and raise patient satisfaction. David Kaplan By David Kaplan, Jul 18th
Analysis Compared To Other Businesses, Healthcare Providers Afflicted By A Lack Of Listing Accuracy Nearly one-third of doctors and hospitals don’t have a clear online presence —that's 3.6x greater than the unlisted percentage of other businesses. Yext for Healthcare aims to cure the ill state of physician discovery. David Kaplan By David Kaplan, Jul 6th
News Can Tech-Driven Pharmacy Capsule Re-Engineer The Digital And Physical Drugstore Experience? Knowing when and where to personally deliver prescriptions is the cornerstone of Oscar Insurance co-founder Josh Kushner’s Thrive Capital-backed Capsule. But talk and text is the equally important feature of Capsule’s new vision of the friendly neighborhood pharmacist. David Kaplan By David Kaplan, May 17th
News Location-Data Use Cases Moving Beyond Ads And Into Healthcare, Customer Service The geo-location marketplace is maturing, says The LBMA, as beacons, NFC, GPS, and wi-fi are set to grow by double digits. David Kaplan By David Kaplan, Mar 13th
Analysis As Late Beacon Adopters, Healthcare And Travel Businesses Slowly Catch Up To Retail Airports are demonstrating new use cases for location technology. Daniel Parisi By Daniel Parisi, Mar 8th