What Uber’s App Update Means For Brands
The ‘Geo-Spatial Dream Team’ that Uber has assembled to improve its mapping system is sure to please users who update the app. But it’s also got important implications for its brand partners.
By David Kaplan, Apr 5th
For Sensors Focused On Local Commerce And Loyalty, Privacy, Battery Life, And Location Accuracy Are The Top Concerns
Former Thinknear head Eli Portnoy’s company Sense360 is working to balance three needs that are often in conflict.
By David Kaplan, Jan 4th
Uber’s Mapping Ambitions Expand With Hire Of Google’s Manik Gupta
The on-demand economy leader is maintaining an aggressive stance on improving their own location tech to avoid relying on outside services.
By Daniel Parisi, Dec 2nd
GeoMinds: Investigating Various Pathologies of Low Quality Location Data
App permissions are one primary driver of poor geo-data, says Factual.
, Sep 9th
Waze And Dunkin Donuts Draft The Patriots’ Gronkowski For GPS Advertising
Stephen Colbert and Neil Patrick Harris are the other celebs providing voiceovers for the Google-owned navigation app’s turn-by-turn directions.
By Daniel Parisi, Sep 1st
Facebook’s Place Tips Leap From Indoor To Outdoor With Lollapalooza
The eclectic music festival kicks off July 31st and the social network’s location marketing tool is playing to its largest single audience ever.
By David Kaplan, Jul 29th
GeoMinds: Happy Birthday, GPS
It was 20 years ago today that location-based services were born.
, Jul 17th
GeoMinds: Is Proxbook the Arrogant Bastard of the Beacosystem?
A California craft beer maker’s strategy could point proximity providers in the right direction, writes New Location Essential’s Stephen Statler.
, Jul 6th
Coupons Are Key To Reaching ‘Mobile Moms’
BabyCenter’s 2014 Report finds that smartphones exact an increasing influence on what moms when they’re out shopping.
By Lauryn Chamberlain, Nov 25th
As Location Marketing Matures, ‘Prediction’ Will Take Precedence Over ‘Place’
Geo-fencing is a hallmark of location-based ads. But investor/consultant Marc Prioleau says that without knowing a person's shopping patterns, understanding their "place" isn't worth much.
By David Kaplan, Jun 6th
What Marketers Needs To Know About Audio-Branding
By David Kaplan, Dec 12th
Button's Mike Jaconi On How Buzzfeed And Walmart Are Demonstrating The Complement Of Content And Commerce
By David Kaplan, Dec 11th
Reinventing The Physical Experience With Social Pattern Recognition
, Dec 11th
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