Blis And GroupM’s Mediacom On Uncovering ‘Smart Trends’ In Attribution
"Location is the new cookie and more when it comes to targeting and engaging with audiences," says Blis' Amy Fox.
By David Kaplan, Dec 5th
How Location Data Will Create the Cities of the Future
The true impact of location data on cities and city planning is likely to be quieter than most people think, writes Unacast CRO Chris Cunningham.
, Nov 30th
Does Location-Based Advertising Have A Viewability Problem?
As expectations for location ads rise, so do accuracy worries, says Placed CEO David Shim.
By David Kaplan, Sep 7th
IBM Adds Pitney Bowes’ Location Insights To Meet ‘Era Of Cognition’
Two storied companies with close to 200 years of collective technology experience between them are partnering to meet the marketing demands associated with the IoT, Machine Learning, and the analysis of unstructured data.
By David Kaplan, Oct 24th
Waze Moves To Solve ‘Tunnel Blindness’ With Beacons
The GPS data that crowd-sourced Waze relies on to provide drivers road navigation often gets blacked out by tunnels. Here's how Google Eddystone beacons from Bluvision could shine highbeams on those dark spots.
By David Kaplan, Sep 22nd
Forrester Examines Pitney Bowes’ Expanding Geospatial Capabilities — We Ask Where They Come From
Marketers are looking more deeply at origins and sources where location services providers get their intelligence in order to see how accurate and actionable they are.
By David Kaplan, Sep 1st
Australia’s GPS Navigation Is Off By Five Feet, U.S. Set To See Similar Shift
Here’s why — and what it means for marketers.
By Lauryn Chamberlain, Aug 15th
Half Of All Hospital Visitors Have One Thing In Common: They’re Lost
Connexient's Geoff Halstead says that indoor navigation can significantly reduce late appointments and raise patient satisfaction.
By David Kaplan, Jul 18th
TomTom And Sensewhere Form Alliance To Uncover Hidden Places On Digital Maps
This collaboration aims ferret out those GPS 'black spots' and bring location based services indoors.
By David Kaplan, Jun 30th
As Location 3.0 Emerges, Swirl Adds Executives From Google, Shoprunner
The new roles — CRO, VP Audience Development, and VP Account Management — will chart the expansion of Swirl’s retail-focused Mobile Presence Management and Marketing Platform.
By David Kaplan, Jun 14th
Pandora Launches Audio Ad Marketplace As Voice And Brand Safety Demand Rises
By David Kaplan, Feb 20th
American Express Pop-Up 'Experience' Expands NBA All-Star Weekend
By David Kaplan, Feb 19th
Mindshare On The Future Of Luxury Marketing: There Is No 'One Size Fits All' Approach
By Lauryn Chamberlain, Feb 19th
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