Apple’s iOS Update Puts Siri On More Equal Footing Against Amazon’s Alexa
As the Age of The Voice Assistant rises, Siri is getting smarter about bill paying, scheduling ride-hails, and even the connected car.
By David Kaplan, Mar 28th
What Google Maps’ Location Sharing Feature Means For Brands
On-the-go Android and iOS users can now let multiple friends know their trip progress in real-time — something that further adds to Google's ability to serve local businesses.
By David Kaplan, Mar 23rd
Google AdWords Now Includes Automatic Location Extensions
Hitting the Location Extensions buttons in the Google Display and the separate Search Ad Network dashboards immediately provides store hours and images within AdWords placements.
By David Kaplan, Mar 16th
The Smart, Driverless Car Race Accelerates
Major acquisitions this week from Samsung and Intel highlight the role location intelligence and data will play in developing the next wave of automotives.
By David Kaplan, Mar 15th
Will Google’s Patent For ‘Semantic Geotokens’ Provide Places With Improved Search Results?
Geotokens aren't exactly new, but Google's patent application represents a step forward in the understanding of context and relationship, says Yext's Duane Forrester.
By David Kaplan, Mar 10th
How Retailers Can Drive Foot Traffic Through Intelligent Search
At Retail Week Live, execs from Yext and Google discussed how rapidly search has changed — and offered tips for how retailers can adapt.
By Lauryn Chamberlain, Mar 8th
Think With Google: 43 Percent Of Electronics Shoppers Are Showrooming
Nearly three-quarters of consumers go to an electronics store to check prices and plans, Google finds many are look to their phones for the same products.
By David Kaplan, Mar 2nd
4 Ways To Drive In-Store Traffic With Google Maps
When it comes to connecting brands and consumers, Google Maps is more than just about getting from Point A to Point B.
By Raj Nijjer, Feb 27th
Google Maps Gets More Social With Shared Lists
The analytics potential from Google Maps users sharing lists represents an even deeper level of insight for the search giant and the brands it works with.
By David Kaplan, Feb 13th
Why Google Sold Satellite Imaging Unit Terra Bella To Planet Labs
Alphabet, Google's parent, wants to focus more on the essentials of location and marketing, and satellite imaging is strictly peripheral.
By David Kaplan, Feb 6th
10 Things To Know About Online To Offline Marketing This Week
By Lauryn Chamberlain, Mar 24th
Easter Shopping Shows Continued Appeal Of Discount Chains Over Department Stores
By David Kaplan, Mar 24th
Block Advisors, H&R Block Partner With Uber On Tax Season Promo
By Lauryn Chamberlain, Mar 23rd
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