Google Maps Gets More Social With Shared Lists
The analytics potential from Google Maps users sharing lists represents an even deeper level of insight for the search giant and the brands it works with.
By David Kaplan, Feb 13th
Why Google Sold Satellite Imaging Unit Terra Bella To Planet Labs
Alphabet, Google's parent, wants to focus more on the essentials of location and marketing, and satellite imaging is strictly peripheral.
By David Kaplan, Feb 6th
iProspect: More Than Half Of All Paid Search Traffic Comes From Mobile
The agency's report highlights the opportunities for local brick-and-mortar merchants at a time of increased pressure from online channels.
By David Kaplan, Jan 30th
Google Maps Updates Ride Hailing Integration
Both iOS and Android Google Maps users will now see expanded features within the app, including destination-related content such as menus and reviews.
By David Kaplan, Jan 13th
CES 2017 Preview: Shop+’s Migliozzi Explores Amazon’s In-Store Retail Influence
As Mindshare's retail and shopper marketing unit, Shop+, passes its first official anniversary, Joe Migliozzi highlights some of the topics that the unit's clients attending CES are exploring.
By David Kaplan, Dec 28th
Google Local SEO in 2017: No Blue Links
User intent is finally coming to SEO, says Branded3's Stephen Kenwright. Here's what it means for local businesses.
, Dec 19th
10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news this week, from advertising on IoT devices to Google's local discovery update.
By Lauryn Chamberlain, Dec 16th
Google Links Twitter Emojis To Local Search Results
It's all part of the tech giant's #KnowNearby local search tool campaign.
By Lauryn Chamberlain, Dec 7th
Store Visits Jumped 65 Percent On Black Friday. Deals Weren’t The Only Reason
Time spent in stores also was up, says Google, and mobile search had a lot to do with the increased activity.
By David Kaplan, Nov 29th
Factual’s Jonas: 7 Location-based Marketing Trends That Will Shape 2017
Prediction season is here and Factual CRO Rob Jonas offers some thoughts what's coming in the next 12 months for location-based advertising.
By David Kaplan, Nov 16th
Location Data Mix-Up: How A Tiny Brasserie Mistakenly Got A Michelin Star
By Lauryn Chamberlain, Feb 22nd
Urban Outfitters: Geo-Data Insights Helped Generate Triple-Digit Revenue Gains
By David Kaplan, Feb 22nd
How Campbell's And Other CPG Brands Are Experimenting With Watson Ads
By David Kaplan, Feb 21st
Get the latest news in location and mobile marketing!
Something went wrong!
Get the latest news in location & mobile marketing!
Something went wrong!