Google Opens Up Direct-To-Search And Map Posts To Local Businesses
Previously available only to major brands and celebs, Google Posts will now let local shops share time-sensitive daily specials, current promotions, or any other news right on Google Maps and in search.
By David Kaplan, Jun 22nd
Google Maps’ Local Guides Updates Points System To Improve Shared Business Info
Local Guides now earn points for rating places and checking facts from other community members, Google Director Laura Slabin says.
By David Kaplan, Jun 14th
How Apple Is Aiming Higher Than Amazon’s Echo With Homepod
Apple unveiled its smart speaker Homepod at its developer conference to do all the things other voice-activated assistant devices can do -- and more.
By David Kaplan, Jun 6th
Number Of Connected Intelligent Assistants Set To Exceed Global Population By 2021
Globally, the native digital assistant installed base is set to surpass the world's population of 7 billion people within four years, says Ovum Research.
By David Kaplan, Jun 1st
Mary Meeker’s Internet Trends: It’s Becoming More About Image, Voice, And Location
Voice is starting to supplant text when it comes to mobile search, as accuracy approaches 95 percent, Meeker said in the annual Kleiner Perkins Caufield & Byers analyst report.
By David Kaplan, May 31st
10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from PlaceIQ's geo-data update to Google's attribution improvements mean for brick-and-mortars.
By Lauryn Chamberlain, May 26th
IKEA Smart Lighting Products To Connect With Voice-Activated Assistants
IKEA is expanding its offerings for the connected home by opening its smart lighting platform to voice controls via Amazon's Alexa, Apple's HomeKit & Siri, And Google Assistant.
By David Kaplan, May 25th
What Google’s Attribution Improvements Mean For Brick-And-Mortars — And Its Rivals
It appears to be the one place location attribution providers haven't gone: Google plans to connect credit and debit card spending to close the gap between digital and physical sales.
By David Kaplan, May 24th
How Google Maps’ Menu Listings Will Change The Way Restaurants Are Found
Google My Business’ restaurant clients will be able to attract customers who are searching for food items even when they’re not looking for a specific brand.
By David Kaplan, May 15th
Why CMOs Need To Shift Ad Budgets To Connected Intelligence Now
The emergence of Alexa, Siri, Okay Google, Cortana augur the end of advertising as we know it, says Forrester's James McQuivey and Keith Johnston.
By David Kaplan, May 3rd
How Marketers Can Integrate OOH, Social To Create Context — At Scale
By Lauryn Chamberlain, Jun 22nd
Acquisition Of Zenly, Launch Of Snap Map Highlight Snapchat’s Real-World, Real-Time Influence
By David Kaplan, Jun 21st
Over 50 Percent Of Millennials Are Using Voice Commands At Least Once A Month
By Lauryn Chamberlain, Jun 21st
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