What Google’s Search Quality Crackdown Means For Local Brands
in order to have long-term and impactful changes, more structural changes in Search are needed, says Google VP Ben Gomes.
By David Kaplan, Apr 26th
With ‘Style Ideas,’ Google Attempts To Retake Image Search
The role of image search is primarily aimed at e-commerce sites, but Google Style Ideas, along with Pinterest Discovery, Snapchat, and Instagram can generate store traffic.
By David Kaplan, Apr 17th
General Motors, Honda Accelerate IoT, Connected Cars Efforts
Can consumers and local businesses expect 'Alexa On Wheels?' General Motors and Honda are joining the race.
By David Kaplan, Apr 14th
Wendy’s Finds Location-Based Search Is ‘Critical’
Think about it, says Wendy's Brandon Rhoten: what do you do when you start to get hungry? You search for what's close by.
By David Kaplan, Apr 7th
Apple’s iOS Update Puts Siri On More Equal Footing Against Amazon’s Alexa
As the Age of The Voice Assistant rises, Siri is getting smarter about bill paying, scheduling ride-hails, and even the connected car.
By David Kaplan, Mar 28th
What Google Maps’ Location Sharing Feature Means For Brands
On-the-go Android and iOS users can now let multiple friends know their trip progress in real-time — something that further adds to Google's ability to serve local businesses.
By David Kaplan, Mar 23rd
Google AdWords Now Includes Automatic Location Extensions
Hitting the Location Extensions buttons in the Google Display and the separate Search Ad Network dashboards immediately provides store hours and images within AdWords placements.
By David Kaplan, Mar 16th
The Smart, Driverless Car Race Accelerates
Major acquisitions this week from Samsung and Intel highlight the role location intelligence and data will play in developing the next wave of automotives.
By David Kaplan, Mar 15th
Will Google’s Patent For ‘Semantic Geotokens’ Provide Places With Improved Search Results?
Geotokens aren't exactly new, but Google's patent application represents a step forward in the understanding of context and relationship, says Yext's Duane Forrester.
By David Kaplan, Mar 10th
How Retailers Can Drive Foot Traffic Through Intelligent Search
At Retail Week Live, execs from Yext and Google discussed how rapidly search has changed — and offered tips for how retailers can adapt.
By Lauryn Chamberlain, Mar 8th
Which Of These Top 10 Online-To-Offline Marketing Facts Have You Seen?
By Lauryn Chamberlain, Apr 28th
55 Percent Of Consumers Want To Shop At An Amazon Go Brick-And-Mortar Store
By Lauryn Chamberlain, Apr 27th
NatGeo And 360i Show The 'Genius' Of Using Chatbots As A Marketing Tool
By David Kaplan, Apr 27th
Get the latest news in location and mobile marketing!
Something went wrong!
Get the latest news in location & mobile marketing!
Something went wrong!