Analysis CES 2017 Preview: Shop+’s Migliozzi Explores Amazon’s In-Store Retail Influence As Mindshare's retail and shopper marketing unit, Shop+, passes its first official anniversary, Joe Migliozzi highlights some of the topics that the unit's clients attending CES are exploring. David Kaplan By David Kaplan, Dec 28th
Analysis Google Local SEO in 2017: No Blue Links User intent is finally coming to SEO, says Branded3's Stephen Kenwright. Here's what it means for local businesses. Stephen Kenwright By Stephen Kenwright, Dec 19th
News 10 Things You Need To Know About Online-To-Offline Marketing This Week All the location news this week, from advertising on IoT devices to Google's local discovery update. Lauryn Chamberlain By Lauryn Chamberlain, Dec 16th
Google Google Links Twitter Emojis To Local Search Results It's all part of the tech giant's #KnowNearby local search tool campaign. Lauryn Chamberlain By Lauryn Chamberlain, Dec 7th
Google Store Visits Jumped 65 Percent On Black Friday. Deals Weren’t The Only Reason Time spent in stores also was up, says Google, and mobile search had a lot to do with the increased activity. David Kaplan By David Kaplan, Nov 29th
Analysis Factual’s Jonas: 7 Location-based Marketing Trends That Will Shape 2017 Prediction season is here and Factual CRO Rob Jonas offers some thoughts what's coming in the next 12 months for location-based advertising. David Kaplan By David Kaplan, Nov 16th
Analysis Location World And The Current Age Of Exploration This Age of Exploration is about knowledge, says Yext CEO Howard Lerman. And that knowledge is increasingly powered by interactive maps. David Kaplan By David Kaplan, Nov 11th
News Beacons Are Taking Off At Airports Retail is still the dominant space for beacon uses, but 84 percent of global airports are undertaking either a commercial deployment or a trial project related to proximity sensors, according to Proxbook's Q3 report David Kaplan By David Kaplan, Nov 7th
Google How The Shift To Mobile Has Impacted Local Search And Display Marketing Nearly 40 percent of people search only on a smartphone in an average day as they look to meet immediate needs. And those needs tend to be nearby, Google notes. David Kaplan By David Kaplan, Oct 7th
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