News Proximity Marketing Pioneer Gimbal Acquired By The Mobile Majority The anticipated consolidation of the location marketplace appears to be gaining momentum. David Kaplan By David Kaplan, Dec 5th
News Walkbase Names Location Tech Veteran Kevin Hunter To Head U.S. Efforts The Finland-based IoT analytics and marketing platform Walkbase is ready to enter the U.S. marketplace. David Kaplan By David Kaplan, Nov 11th
Analysis This Is Why Major Brands Are About To Embrace Beacon-Based Retargeting With millions of dollars being spent on digital, brands are ready for proximity tools like beacons to close the loop between online and offline customers, says Unacast's Thomas Walle. David Kaplan By David Kaplan, Aug 26th
News Gimbal ‘Experiences’ Puts Control Of Geofences And Beacons Into One Platform The proximity company's promise: quick, seamless integration of outdoor and indoor marketing — that doesn't require an engineering degree, says Gimbal's Jeff Russakow. David Kaplan By David Kaplan, Aug 3rd
News As Location-based Ad Demand Grows, Gimbal Offers App Publishers A Supply-Side Platform Gimbal's Proximity Data Platform is meant to give publishers more control of their first-party geo-data, while encouraging the release of more valuable ad placements. David Kaplan By David Kaplan, Jul 13th
News Why One Of The Best Places For A Beacon May Be A Parking Lot Proximity platforms Access Mobility 24 and Gimbal are adding 4,000 beacons to parking lots on behalf of local merchants in Chicago, NYC, LA, Boston, and other cites. David Kaplan By David Kaplan, Jul 6th
News Gimbal Rolls Out Beacons To 12,000 Doctors Offices With Health Media Network The creation of one of the largest beacon networks reflect the growing importance of proximity in the health care sector. David Kaplan By David Kaplan, Jun 23rd
News 10 Things You Need To Know About Online-To-Offline Marketing This Week All the location news this week, from Screenvision's 'connected cinema' to Instagram's SMB-friendly update. Lauryn Chamberlain By Lauryn Chamberlain, May 20th
News Location Technology Could Open Up Instant Store Credit For Retail Walk-Ins That's one of the potential consumer benefits brick-and-mortars might be able to provide as a result of a Big Data alliance between Gimbal and Experian. David Kaplan By David Kaplan, May 17th
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