News Proximity Marketing Pioneer Gimbal Acquired By The Mobile Majority The anticipated consolidation of the location marketplace appears to be gaining momentum.
News Walkbase Names Location Tech Veteran Kevin Hunter To Head U.S. Efforts The Finland-based IoT analytics and marketing platform Walkbase is ready to enter the U.S. marketplace.
Analysis This Is Why Major Brands Are About To Embrace Beacon-Based Retargeting With millions of dollars being spent on digital, brands are ready for proximity tools like beacons to close the loop between online and offline customers, says Unacast's Thomas Walle.
News Gimbal ‘Experiences’ Puts Control Of Geofences And Beacons Into One Platform The proximity company's promise: quick, seamless integration of outdoor and indoor marketing — that doesn't require an engineering degree, says Gimbal's Jeff Russakow.
News As Location-based Ad Demand Grows, Gimbal Offers App Publishers A Supply-Side Platform Gimbal's Proximity Data Platform is meant to give publishers more control of their first-party geo-data, while encouraging the release of more valuable ad placements.
News Why One Of The Best Places For A Beacon May Be A Parking Lot Proximity platforms Access Mobility 24 and Gimbal are adding 4,000 beacons to parking lots on behalf of local merchants in Chicago, NYC, LA, Boston, and other cites.
News Gimbal Rolls Out Beacons To 12,000 Doctors Offices With Health Media Network The creation of one of the largest beacon networks reflect the growing importance of proximity in the health care sector.
News 10 Things You Need To Know About Online-To-Offline Marketing This Week All the location news this week, from Screenvision's 'connected cinema' to Instagram's SMB-friendly update.
News Location Technology Could Open Up Instant Store Credit For Retail Walk-Ins That's one of the potential consumer benefits brick-and-mortars might be able to provide as a result of a Big Data alliance between Gimbal and Experian.