For Allstate, Geo-Data Is Best For Influencing Future Behavior, Not The Present
The best combination of formats and targeting can create significant shifts in sales and consideration, says the MMA’s SMoX attribution study for Allstate Insurance.
By David Kaplan, Apr 5th
Jersey Mike’s Does Well By Doing Good: Geotargeted Charity Campaign Raises $5.5 Million
For Jersey Mike's 7th annual Day of Giving, the sandwich chain's 1,200 locations donated total March 29 revenues to schools, hospitals, youth organizations, food banks and more.
By David Kaplan, Apr 4th
A Quarter Of Global Marketing Budgets To Be Devoted To Location
Meanwhile, over 50 percent of companies are currently using location-based data to target their customers, The LBMA said at its Retail Loco event at SxSW this weekend.
By David Kaplan, Mar 13th
Screenvision Expands SITO Alliance To Behaviorial Analytics, CRM
SITO Mobile has created a separate data management platform to connect location and behavioral data.
By David Kaplan, Mar 9th
Geotargeted Mobile Ad Dollars To Hit $32 Billion Within Five Years
Location-targeted ad spend will represent 45 percent of overall mobile ad revenues by 2021, says BIA Kelsey.
By David Kaplan, Jan 24th
Pandora Picks Ad Tech Vet Eric Picard To Run Ad Product Management
Among other things, the former MediaMath executive will be looking to expand Pandora's hyperlocal ad targeting.
By David Kaplan, Dec 21st
Folgers Geotargets And Geofilters Gingerbread House For NYC Holiday Promotion
A life-size — and interactive — Gingerbread House is going up in Madison Square Park in a sponsorship by Taste of Home with Folgers Coffee.
By David Kaplan, Dec 6th
Industry Events in 2017 that Will Define Geotargeting’s Future
Mark your calendars for the places to be next year.
, Nov 23rd
How Facebook Plans To Manage National-To-Local Advertising For Retailers
With the addition of its Dynamic Ads for Retail product, Facebook is promising to drive more online-to-offline store traffic.
By David Kaplan, Sep 20th
DMEXCO Takeaway: Marketers Are ‘Laser-Focused’ On Location Services
At DMEXCO, marketers are discussing how to make location-based services, like Pokémon Go, work even harder for advertisers and brands, says GetResponse's Daniel Brzezinski.
By David Kaplan, Sep 19th
OpenTable Booking Insights Promises To Make Reservations More Manageable For Restaurants
By David Kaplan, May 16th
Think With Google: 53 Percent Of Smartphone Users Don't Have Their Favorite Brand's App Installed
By Lauryn Chamberlain, May 16th
Can Uber Make Burger-Delivery-By-Drone A Real Thing?
By David Kaplan, May 15th