How Location Helps Hallmark Guide Consumers On Mother’s Day
As Hallmark goes 'all in' on programmatic advertising, VP of Greetings Marketing Lindsey Roy says data is the currency of the future.
By David Kaplan, May 10th
Location Of Gold: Why Factual Targeted Restaurants To Fill Movie Theaters
To market the indie documentary City Of Gold to foodies, Factual had to find the right foodie hotspots, not just the most expensive.
By David Kaplan, Apr 28th
Location-Based Marketing for CPG Brands: A Win-Win-Win Strategy
It's time for spring cleaning for CPG brands and the use of location-targeting, says Waze's Marc Plotkin.
, Apr 18th
Wendy’s Finds Location-Based Search Is ‘Critical’
Think about it, says Wendy's Brandon Rhoten: what do you do when you start to get hungry? You search for what's close by.
By David Kaplan, Apr 7th
For Allstate, Geo-Data Is Best For Influencing Future Behavior, Not The Present
The best combination of formats and targeting can create significant shifts in sales and consideration, says the MMA’s SMoX attribution study for Allstate Insurance.
By David Kaplan, Apr 5th
Jersey Mike’s Does Well By Doing Good: Geotargeted Charity Campaign Raises $5.5 Million
For Jersey Mike's 7th annual Day of Giving, the sandwich chain's 1,200 locations donated total March 29 revenues to schools, hospitals, youth organizations, food banks and more.
By David Kaplan, Apr 4th
A Quarter Of Global Marketing Budgets To Be Devoted To Location
Meanwhile, over 50 percent of companies are currently using location-based data to target their customers, The LBMA said at its Retail Loco event at SxSW this weekend.
By David Kaplan, Mar 13th
Screenvision Expands SITO Alliance To Behaviorial Analytics, CRM
SITO Mobile has created a separate data management platform to connect location and behavioral data.
By David Kaplan, Mar 9th
Geotargeted Mobile Ad Dollars To Hit $32 Billion Within Five Years
Location-targeted ad spend will represent 45 percent of overall mobile ad revenues by 2021, says BIA Kelsey.
By David Kaplan, Jan 24th
Pandora Picks Ad Tech Vet Eric Picard To Run Ad Product Management
Among other things, the former MediaMath executive will be looking to expand Pandora's hyperlocal ad targeting.
By David Kaplan, Dec 21st
Target And Office Depot Make A Bet: Can Same-Day Delivery Save Retail?
By David Kaplan, Aug 15th
Mobile Dominates Consumer Time Spent In Emerging Markets — And It's Coming For The U.S.
By Lauryn Chamberlain, Aug 15th
How Voice-Activation Is Becoming The New 'Touch'
By David Kaplan, Aug 14th
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