How Marketers Can Use Location Data To Find Brand Affinities Among Holiday Shoppers
"Understanding where shoppers go before and after they visit particular stores, as well as their brand affinities, helps better design advertising experiences," says Factual VP Ocean Fine.
By David Kaplan, Dec 6th
How Time Inc.’s Media Agency Is Updating Its Use Of Location Targeting
"Location-based targeting is in our DNA going back almost 50 years," says Matthew Fanelli, SVP of Digital for Time Inc.'s MNI Targeted Media.
By David Kaplan, Oct 27th
Nearly 60 Percent Of Car Buyers Do Mobile Research While At Home
Just 10 percent of auto intenders turn to their smartphones to find dealerships while at work, while 17 percent conduct mobile research during a dealer visit, says GroundTruth's Stephanie Sollers.
By David Kaplan, Oct 24th
How Location Helps Hallmark Guide Consumers On Mother’s Day
As Hallmark goes 'all in' on programmatic advertising, VP of Greetings Marketing Lindsey Roy says data is the currency of the future.
By David Kaplan, May 10th
Location Of Gold: Why Factual Targeted Restaurants To Fill Movie Theaters
To market the indie documentary City Of Gold to foodies, Factual had to find the right foodie hotspots, not just the most expensive.
By David Kaplan, Apr 28th
Location-Based Marketing for CPG Brands: A Win-Win-Win Strategy
It's time for spring cleaning for CPG brands and the use of location-targeting, says Waze's Marc Plotkin.
, Apr 18th
Wendy’s Finds Location-Based Search Is ‘Critical’
Think about it, says Wendy's Brandon Rhoten: what do you do when you start to get hungry? You search for what's close by.
By David Kaplan, Apr 7th
For Allstate, Geo-Data Is Best For Influencing Future Behavior, Not The Present
The best combination of formats and targeting can create significant shifts in sales and consideration, says the MMA’s SMoX attribution study for Allstate Insurance.
By David Kaplan, Apr 5th
Jersey Mike’s Does Well By Doing Good: Geotargeted Charity Campaign Raises $5.5 Million
For Jersey Mike's 7th annual Day of Giving, the sandwich chain's 1,200 locations donated total March 29 revenues to schools, hospitals, youth organizations, food banks and more.
By David Kaplan, Apr 4th
A Quarter Of Global Marketing Budgets To Be Devoted To Location
Meanwhile, over 50 percent of companies are currently using location-based data to target their customers, The LBMA said at its Retail Loco event at SxSW this weekend.
By David Kaplan, Mar 13th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Dec 8th
How Mall of America Is Using Chatbots And Robots To Connect With Holiday Shoppers
By David Kaplan, Dec 7th
What Google's Featured Snippet Search Update Means For Marketers
By Lauryn Chamberlain, Dec 7th
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