Campaigns Folgers Geotargets And Geofilters Gingerbread House For NYC Holiday Promotion A life-size — and interactive — Gingerbread House is going up in Madison Square Park in a sponsorship by Taste of Home with Folgers Coffee. David Kaplan By David Kaplan, Dec 6th
Analysis Industry Events in 2017 that Will Define Geotargeting’s Future Mark your calendars for the places to be next year. Dan Hodges By Dan Hodges, Nov 23rd
News How Facebook Plans To Manage National-To-Local Advertising For Retailers With the addition of its Dynamic Ads for Retail product, Facebook is promising to drive more online-to-offline store traffic. David Kaplan By David Kaplan, Sep 20th
Analysis DMEXCO Takeaway: Marketers Are ‘Laser-Focused’ On Location Services At DMEXCO, marketers are discussing how to make location-based services, like Pokémon Go, work even harder for advertisers and brands, says GetResponse's Daniel Brzezinski. David Kaplan By David Kaplan, Sep 19th
Analysis As Spirits Marketers Shift To Mobile, Herradura Emphasizes Geotargeting All digital marketing is now mobile-first, says Herradura’s JoAnna Darst. David Kaplan By David Kaplan, Sep 14th
Analysis Location, Location, Location: Geotargeting in DOOH To make the 'digital' in digital out-of-home marketing actionable, geofencing signage is a must. Michelle Huang By Michelle Huang, Aug 30th
Analysis What Do Music Fests Like Austin City Limits And Coachella Have In Common With Nordstrom And Urban Outfitters? Foursquare finds some surprising shopping attributes between music festival goers and brands like Nordstrom, REI, Urban Outfitters, and others. David Kaplan By David Kaplan, Aug 16th
Analysis Australia’s GPS Navigation Is Off By Five Feet, U.S. Set To See Similar Shift Here’s why — and what it means for marketers. Lauryn Chamberlain By Lauryn Chamberlain, Aug 15th
News Tequila Herradura Amplifies ‘Sound Of Smoothness’ With Geotargeting On Facebook, Foursquare The digital campaign is designed to position Tequila Herradura Ultra as a premium choice at nightlife hotspots. David Kaplan By David Kaplan, Aug 11th
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