Geotargeted Mobile Ad Dollars To Hit $32 Billion Within Five Years
Location-targeted ad spend will represent 45 percent of overall mobile ad revenues by 2021, says BIA Kelsey.
By David Kaplan, Jan 24th
Pandora Picks Ad Tech Vet Eric Picard To Run Ad Product Management
Among other things, the former MediaMath executive will be looking to expand Pandora's hyperlocal ad targeting.
By David Kaplan, Dec 21st
Folgers Geotargets And Geofilters Gingerbread House For NYC Holiday Promotion
A life-size — and interactive — Gingerbread House is going up in Madison Square Park in a sponsorship by Taste of Home with Folgers Coffee.
By David Kaplan, Dec 6th
Industry Events in 2017 that Will Define Geotargeting’s Future
Mark your calendars for the places to be next year.
, Nov 23rd
How Facebook Plans To Manage National-To-Local Advertising For Retailers
With the addition of its Dynamic Ads for Retail product, Facebook is promising to drive more online-to-offline store traffic.
By David Kaplan, Sep 20th
DMEXCO Takeaway: Marketers Are ‘Laser-Focused’ On Location Services
At DMEXCO, marketers are discussing how to make location-based services, like Pokémon Go, work even harder for advertisers and brands, says GetResponse's Daniel Brzezinski.
By David Kaplan, Sep 19th
As Spirits Marketers Shift To Mobile, Herradura Emphasizes Geotargeting
All digital marketing is now mobile-first, says Herradura’s JoAnna Darst.
By David Kaplan, Sep 14th
Location, Location, Location: Geotargeting in DOOH
To make the 'digital' in digital out-of-home marketing actionable, geofencing signage is a must.
, Aug 30th
What Do Music Fests Like Austin City Limits And Coachella Have In Common With Nordstrom And Urban Outfitters?
Foursquare finds some surprising shopping attributes between music festival goers and brands like Nordstrom, REI, Urban Outfitters, and others.
By David Kaplan, Aug 16th
Australia’s GPS Navigation Is Off By Five Feet, U.S. Set To See Similar Shift
Here’s why — and what it means for marketers.
By Lauryn Chamberlain, Aug 15th
Location Data Mix-Up: How A Tiny Brasserie Mistakenly Got A Michelin Star
By Lauryn Chamberlain, Feb 22nd
Urban Outfitters: Geo-Data Insights Helped Generate Triple-Digit Revenue Gains
By David Kaplan, Feb 22nd
How Campbell's And Other CPG Brands Are Experimenting With Watson Ads
By David Kaplan, Feb 21st
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