Snap Adds GroundTruth As Latest Location Ad Partner For Geofilters, Snapchat Ads
Are there any location platforms Snap isn't working with?
By David Kaplan, Jun 28th
Acquisition Of Zenly, Launch Of Snap Map Highlight Snapchat’s Real-World, Real-Time Influence
Powered by Mapbox, OpenStreetMaps, and DigitalGlobe, Snap Map is billed as a 'living, breathing location tool designed to inspire users to take action.
By David Kaplan, Jun 21st
Snap Layers On Location Services, Adds Factual To Geo-Data Partner Mix
A week after acquiring location attribution specialist Placed, Factual now joins Foursquare and Yext as Snap location intelligence providers.
By David Kaplan, Jun 13th
What Snap’s Acquisition of Placed Says About The Value Of Location Tech
The acquisition is great for the entire location data market, says Factual's Brian Czarny. Here's why.
By David Kaplan, Jun 9th
Why Snap Acquired Online-To-Offline Attribution Provider Placed
As Snap is under pressure to prove its geofilters can drive store visits and sales, it is turning to Placed, which has pioneered the idea of location-based attribution.
By David Kaplan, Jun 6th
Snapchat Users Prefer Sponsored Lenses, Filters To Ads
Users are still ad-averse on the platform. But custom content that plays into the organic Snapchat experience is driving engagement.
By Lauryn Chamberlain, Apr 6th
Dunkin’ Donuts Warms Up Geofilters For Spring Promo
Snapchat is a great place for content creation that helps to enhance the in-store experience at Dunkin’ Donuts, says DD's Melanie Cohn.
By David Kaplan, Apr 3rd
Snapchat’s Plan For A Geofilter Takeover — At The Los Angeles Marathon
Post-IPO, the company aims to set a record for the 'longest on-demand geofilter initiative.'
By Lauryn Chamberlain, Mar 7th
Geo 201: How Should Marketers Use Snapchat Geofilters?
The location-specific overlays have applications far beyond branding.
By Lauryn Chamberlain, Feb 28th
Dunkin’ Donuts Looks To Drive Valentine’s Day Sales With Geofilters, Facebook Live
The brand is getting active across Snapchat, Instagram, Facebook — and each of its social promotions are tied to its store locations.
By Lauryn Chamberlain, Feb 9th
Why Burger King's Google Home Activation For The Whopper Worked
By David Kaplan, Jul 19th
Geo 101: What Marketers Need To Know About Chatbots
By Lauryn Chamberlain, Jul 18th
Age Of The On-Demand Consumer Requires Faster And Smarter Responses -- Or Else
By David Kaplan, Jul 18th
Get the latest news in location and mobile marketing!
Something went wrong!
Get the latest news in location & mobile marketing!
Something went wrong!