News 10 Things You Need To Know About Online-To-Offline Marketing This Week All the location news this week, from driving better results through geofencing to the top reasons to use beacons.
Geo 101 GeoMarketing 101: Driving Better Marketing Results With Geofencing There’s more to geofencing technology than sending coupons to every consumer in a wide radius.
Analysis Scalable Success with Beacons: 3 Qualified Business Cases Beacons have the potential to reshape the way customers interact with brands — but marketers need to walk before they can run.
Analysis Closing the Loop on Location-Based Marketing IgnitionOne's Michael Ragusa explores the evolving potential of beacons in 'mobile-first' marketing.
Analysis Mobile Programmatic Ad Growth Propelled By Geotargeting But it's not for targeting in the moment, but rather for building more distinct and contextual audience segments, says Simpli.fi's Frost Prioleau.
News Gimbal ‘Experiences’ Puts Control Of Geofences And Beacons Into One Platform The proximity company's promise: quick, seamless integration of outdoor and indoor marketing — that doesn't require an engineering degree, says Gimbal's Jeff Russakow.
News What’s Wrong With Geofences? UberMedia Has An Answer Geofences tend to be too general, too 'one-size fits all,' says UberMedia's Michael Hayes.
News As Location-based Ad Demand Grows, Gimbal Offers App Publishers A Supply-Side Platform Gimbal's Proximity Data Platform is meant to give publishers more control of their first-party geo-data, while encouraging the release of more valuable ad placements.
News Want Brands And Publishers To Adopt Proximity Marketing? Simpler Usability Equals Greater Adoption Location platform Rover is making it easier for non-tech professionals to set up beacons, geofences, and configure their locations within apps.