GeoMarketing 101: What Is Proximity Marketing?
Proximity Marketing lies at the intersection of mobile and location, where big things are happening for marketers.
By Lauryn Chamberlain, Aug 30th
With ‘Micro-Fencing,’ Digital Factory Aims To Help Brands Deliver Better Messages
By building hyper-customized geo-fences, the company believes it can give consumers more relevant offers — and show them the benefits of location alerts.
By Lauryn Chamberlain, Oct 27th
Elle Magazine Teams With Swirl, ShopAdvisor, And RetailMeNot On Beacon, Geo-Fencing Program
The Hearst pub’s ‘Shop Now!’ mobile feature connects consumers to selected brands using location-based offers.
By David Kaplan, Aug 24th
GeoMinds: Not Your Grandfather’s Media Plan
Millennials are flexing their muscles and status quo audience targeting isn’t going to reach them. Proximity will.
, May 12th
Simpli.fi Expands Self-Serve Geo-Fencing Tools For Local Buyers And Sellers
As more local businesses turn to mobile marketing, their comfort with automating ad placements is growing.
By David Kaplan, Apr 29th
GeoMinds: Will Beacons Bring Us Out Of The Dark Ages Of Marketing?
Beacons alone won’t help local marketers navigate to a new age of place-based advertising, writes Mobiquity’s Josh Glantz.
, Apr 7th
Maponics Buys Long-Time Geo-Data Rival Urban Mapping
The deal-making of companies that gather contextual details about neighborhoods, from weather to real estate, is heating up.
By David Kaplan, Mar 19th
The GeoMarketing Top 5 Countdown
Physical stores still see the most retail sales, but mobile's importance continues to grow as new paths to purchase emerge. Plus, our top five stories of the week!
By Lauryn Chamberlain, Jan 16th
Eyeview Ups Its Targeting Abilities With Geo-Fencing, Weather Tracking
The video ad platform looks to drive in-store traffic by improving ad customization.
By Lauryn Chamberlain, Jan 14th
Factual Bulks Up Geopulse Tools With Self-Serve Enhancements
The location-analytics provider is finding greater demand for geo-fencing, targeting products.
By David Kaplan, Dec 17th
Mindshare’s Jeff Malmad: How Voice Activation And AI Will Drive ‘Incidental Loyalty’
By David Kaplan, Apr 16th
Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017
By Lauryn Chamberlain, Apr 16th
How Uber’s Advertising Team Combated Ad Fraud Amid Period of Protest
By David Kaplan, Apr 13th
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