Analysis Is The Space For Local Digital Marketing Services Expanding — Or Consolidating? Local brands "want consolidation and efficiency -- not more tools or platforms to master," says The LSA's Greg Sterling. "On the other hand, it’s very clear that consumer demand for high-quality local information is present and growing."
Analysis Will Movie Theaters Get An ‘Oscar’s Bump?’ By understanding the affinities of moviegoers, advertisers can build audience profiles and pinpoint relevant audiences to serve the most relevant content (or deals/incentives) at the right time and place, according to stats from Foursquare and Ubimo.
Analysis How The Super Bowl Impacts Host City Business From Food To Financial Services While restaurants and hotels get an expected boost, Yext examined data around SB '17 found that requests for driving directions to banks at a rate 27% higher on the Thursday and Friday before the Super Bowl than the previous week — that’s almost 2X the national average.