10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from a geo-data mix up to how Campbell's is using Watson ads.
By Lauryn Chamberlain, Feb 24th
Factual CEO Elbaz Plots European Expansion As Location Market ‘Booms’
Location veteran Mandeep Mason will lead Factual in Europe, as CEO Gil Elbaz notes the growth plans go beyond ad tech.
By David Kaplan, Feb 22nd
Factual’s Jonas: 7 Location-based Marketing Trends That Will Shape 2017
Prediction season is here and Factual CRO Rob Jonas offers some thoughts what's coming in the next 12 months for location-based advertising.
By David Kaplan, Nov 16th
Factual’s Observation Graph Grapples With Connecting Location To Behavior
Location needs context to be understood. WPP's Xaxis is putting Factual's real-world activity analytics to the test.
By David Kaplan, Sep 22nd
TubeMogul Signs Up Geo-Data Provider Factual To Enhance Mobile Targeting
Global ad agency DWA is the video ad platform’s first client to use Factual’s location intelligence on behalf its brand marketers.
By David Kaplan, Sep 6th
Why Programmatic Players Need Multiple Location Analytics Partners
Less than a month after signing a deal with geo-data specialist Factual, MediaMath is also working with location ad insights provider Cuebiq.
By David Kaplan, Aug 17th
Geo-Data And Hyperlocal Targeting Viewed As Essential Programmatic Ad Tools
Demand-Side Platform MediaMath is fully embedding Factual's Geopulse Proximity into its TerminalOne Marketing Operating System
By David Kaplan, Aug 3rd
‘Doubling Down’ Its Investment, Uber’s Mapping Future Takes A Page From Google Maps’ Past
Saying existing maps aren't relevant enough to Uber's specific needs, the company is reportedly prepared to spend $500 million to make its own global mark on location technology.
By David Kaplan, Jul 31st
It’s Time To Establish ‘Best Practices’ For Geo-Data And Privacy
Location data specialist Factual has become a member of the Network Advertising Initiative as the industry trade group aims to develop self-policing mechanisms for balancing marketer insights and consumer privacy.
By David Kaplan, Jul 28th
10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news this week, from Factual's deal with Uber to the emergence of 'location 3.0.'
By Lauryn Chamberlain, Jun 17th
10 Things To Know About Online To Offline Marketing This Week
By Lauryn Chamberlain, Mar 24th
Easter Shopping Shows Continued Appeal Of Discount Chains Over Department Stores
By David Kaplan, Mar 24th
Block Advisors, H&R Block Partner With Uber On Tax Season Promo
By Lauryn Chamberlain, Mar 23rd
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