News Factual’s Observation Graph Grapples With Connecting Location To Behavior Location needs context to be understood. WPP's Xaxis is putting Factual's real-world activity analytics to the test. David Kaplan By David Kaplan, Sep 22nd
News TubeMogul Signs Up Geo-Data Provider Factual To Enhance Mobile Targeting Global ad agency DWA is the video ad platform’s first client to use Factual’s location intelligence on behalf its brand marketers. David Kaplan By David Kaplan, Sep 6th
Analysis Why Programmatic Players Need Multiple Location Analytics Partners Less than a month after signing a deal with geo-data specialist Factual, MediaMath is also working with location ad insights provider Cuebiq. David Kaplan By David Kaplan, Aug 17th
News Geo-Data And Hyperlocal Targeting Viewed As Essential Programmatic Ad Tools Demand-Side Platform MediaMath is fully embedding Factual's Geopulse Proximity into its TerminalOne Marketing Operating System David Kaplan By David Kaplan, Aug 3rd
Analysis ‘Doubling Down’ Its Investment, Uber’s Mapping Future Takes A Page From Google Maps’ Past Saying existing maps aren't relevant enough to Uber's specific needs, the company is reportedly prepared to spend $500 million to make its own global mark on location technology. David Kaplan By David Kaplan, Jul 31st
News It’s Time To Establish ‘Best Practices’ For Geo-Data And Privacy Location data specialist Factual has become a member of the Network Advertising Initiative as the industry trade group aims to develop self-policing mechanisms for balancing marketer insights and consumer privacy. David Kaplan By David Kaplan, Jul 28th
News 10 Things You Need To Know About Online-To-Offline Marketing This Week All the location news this week, from Factual's deal with Uber to the emergence of 'location 3.0.' Lauryn Chamberlain By Lauryn Chamberlain, Jun 17th
News How Factual’s Deal With Uber Will Improve Location Analytics For Both Companies Uber is rapidly building up its own location technology to develop delivery on-demand and self-driving cars as it moves away from reliance on Google. David Kaplan By David Kaplan, Jun 15th
News ‘Patent Trolls’ Take Aim At Geo-Data Companies Factual fought back and got a patent case against them thrown out — but the win cost the company a million dollars. David Kaplan By David Kaplan, Apr 21st
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