Analysis Facebook’s Virtual Reality Tour Takes Flight The Facebook VR tour is making its way to 14 different locations and 24 mobile tour stops across the U.S., spanning from New York City’s Bryant Park, airports, college campuses, festivals, sporting events and city centers. David Kaplan By David Kaplan, Dec 22nd
Analysis How 500 Local Car Dealerships Used Facebook To Drive Visits Up 17 Percent Automotive analytics platform Edmunds and the dealership website provider CDK Global relied on the social network to capture mobile searches by prospective car buyers. David Kaplan By David Kaplan, Dec 8th
Campaigns Folgers Geotargets And Geofilters Gingerbread House For NYC Holiday Promotion A life-size — and interactive — Gingerbread House is going up in Madison Square Park in a sponsorship by Taste of Home with Folgers Coffee. David Kaplan By David Kaplan, Dec 6th
Analysis Implementing Facebook Local Awareness Ads in Your Online Marketing Strategy Facebook represents a 'data gold mine' for SMBs and local businesses. Searchbloom's Cody Jensen shows how to make that data gold actionable. Cody Jensen By Cody Jensen, Nov 21st
Analysis Factual’s Jonas: 7 Location-based Marketing Trends That Will Shape 2017 Prediction season is here and Factual CRO Rob Jonas offers some thoughts what's coming in the next 12 months for location-based advertising. David Kaplan By David Kaplan, Nov 16th
News 10 Things You Need To Know About Online-To-Offline Marketing This Week All the location news this week, from how 7-Eleven is rethinking loyalty to what marketers need to know about 'mobile prodigies.' Lauryn Chamberlain By Lauryn Chamberlain, Sep 23rd
News How Facebook Plans To Manage National-To-Local Advertising For Retailers With the addition of its Dynamic Ads for Retail product, Facebook is promising to drive more online-to-offline store traffic. David Kaplan By David Kaplan, Sep 20th
Analysis As Spirits Marketers Shift To Mobile, Herradura Emphasizes Geotargeting All digital marketing is now mobile-first, says Herradura’s JoAnna Darst. David Kaplan By David Kaplan, Sep 14th
News Tequila Herradura Amplifies ‘Sound Of Smoothness’ With Geotargeting On Facebook, Foursquare The digital campaign is designed to position Tequila Herradura Ultra as a premium choice at nightlife hotspots. David Kaplan By David Kaplan, Aug 11th
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