As Subway Shrinks Location Footprint, Can Facebook Bot Messager Drive Loyalty?
The sandwich chain's Facebook launch represents 'the largest deployment of a Messenger bot in the restaurant industry,' says Subway digital head Carman Wenkoff.
By David Kaplan, Apr 24th
Twitter Opens Direct Message Location Sharing For Brick-And-Mortars To Customers
'This is yet another feature we’re providing for businesses to create great human- and bot-powered customer experiences on Twitter,' says Sherif Mityas, VP for Strategy and Brand Initiatives.
By David Kaplan, Apr 4th
What Facebook’s and YouTube’s Video Changes Mean (and how Location-Based Ads Should Respond)
The implications of Facebook's and YouTube's video ad updates cut across all brands and publishers, but Verve's Walter T. Geer III highlights the impact on geo.
Walter T. Geer III
, Mar 16th
Look Out, Linkedin, Facebook Is Connecting Local Employers And Job Seekers
'We're taking the work out of hiring by enabling job applications directly on Facebook,' says Andrew 'Boz' Bosworth.
By David Kaplan, Feb 17th
Facebook Starts 2017 With 65 Million Local Business Pages
Most of those Facebook Pages are free, as only 4 million of those businesses are actively advertising on the social network.
By David Kaplan, Feb 2nd
Snapchat Expands Partner Program With Nod Toward Better Looking, Targeted Ads
As Facebook works to fend off the user and advertising challenges from Snapchat, the social messaging app is formalizing its ad products.
By David Kaplan, Jan 31st
Salesforce Promises Greater Connections Between Retailers And Facebook Ads
The new integration with Salesforce Commerce Cloud and the new Facebook Dynamic Ad unit is meant to draw a clearer line between the shopper journey and their Facebook and Instagram activity.
By David Kaplan, Jan 17th
Facebook’s Virtual Reality Tour Takes Flight
The Facebook VR tour is making its way to 14 different locations and 24 mobile tour stops across the U.S., spanning from New York City’s Bryant Park, airports, college campuses, festivals, sporting events and city centers.
By David Kaplan, Dec 22nd
How 500 Local Car Dealerships Used Facebook To Drive Visits Up 17 Percent
Automotive analytics platform Edmunds and the dealership website provider CDK Global relied on the social network to capture mobile searches by prospective car buyers.
By David Kaplan, Dec 8th
Folgers Geotargets And Geofilters Gingerbread House For NYC Holiday Promotion
A life-size — and interactive — Gingerbread House is going up in Madison Square Park in a sponsorship by Taste of Home with Folgers Coffee.
By David Kaplan, Dec 6th
Which Of These Top 10 Online-To-Offline Marketing Facts Have You Seen?
By Lauryn Chamberlain, Apr 28th
55 Percent Of Consumers Want To Shop At An Amazon Go Brick-And-Mortar Store
By Lauryn Chamberlain, Apr 27th
NatGeo And 360i Show The 'Genius' Of Using Chatbots As A Marketing Tool
By David Kaplan, Apr 27th
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