What Facebook’s and YouTube’s Video Changes Mean (and how Location-Based Ads Should Respond)
The implications of Facebook's and YouTube's video ad updates cut across all brands and publishers, but Verve's Walter T. Geer III highlights the impact on geo.
By Walter T. Geer III, Mar 16th
Look Out, Linkedin, Facebook Is Connecting Local Employers And Job Seekers
'We're taking the work out of hiring by enabling job applications directly on Facebook,' says Andrew 'Boz' Bosworth.
By David Kaplan, Feb 17th
Facebook Starts 2017 With 65 Million Local Business Pages
Most of those Facebook Pages are free, as only 4 million of those businesses are actively advertising on the social network.
By David Kaplan, Feb 2nd
Snapchat Expands Partner Program With Nod Toward Better Looking, Targeted Ads
As Facebook works to fend off the user and advertising challenges from Snapchat, the social messaging app is formalizing its ad products.
By David Kaplan, Jan 31st
Salesforce Promises Greater Connections Between Retailers And Facebook Ads
The new integration with Salesforce Commerce Cloud and the new Facebook Dynamic Ad unit is meant to draw a clearer line between the shopper journey and their Facebook and Instagram activity.
By David Kaplan, Jan 17th
Facebook’s Virtual Reality Tour Takes Flight
The Facebook VR tour is making its way to 14 different locations and 24 mobile tour stops across the U.S., spanning from New York City’s Bryant Park, airports, college campuses, festivals, sporting events and city centers.
By David Kaplan, Dec 22nd
How 500 Local Car Dealerships Used Facebook To Drive Visits Up 17 Percent
Automotive analytics platform Edmunds and the dealership website provider CDK Global relied on the social network to capture mobile searches by prospective car buyers.
By David Kaplan, Dec 8th
Folgers Geotargets And Geofilters Gingerbread House For NYC Holiday Promotion
A life-size — and interactive — Gingerbread House is going up in Madison Square Park in a sponsorship by Taste of Home with Folgers Coffee.
By David Kaplan, Dec 6th
Implementing Facebook Local Awareness Ads in Your Online Marketing Strategy
Facebook represents a 'data gold mine' for SMBs and local businesses. Searchbloom's Cody Jensen shows how to make that data gold actionable.
, Nov 21st
Factual’s Jonas: 7 Location-based Marketing Trends That Will Shape 2017
Prediction season is here and Factual CRO Rob Jonas offers some thoughts what's coming in the next 12 months for location-based advertising.
By David Kaplan, Nov 16th
10 Things To Know About Online To Offline Marketing This Week
By Lauryn Chamberlain, Mar 24th
Easter Shopping Shows Continued Appeal Of Discount Chains Over Department Stores
By David Kaplan, Mar 24th
Block Advisors, H&R Block Partner With Uber On Tax Season Promo
By Lauryn Chamberlain, Mar 23rd
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