It’s Not Amazon That Should Scare Retailers, It’s Facebook
"Facebook feels like a personal shopper," writes Euclid CEO Brent Franson. "The company’s using my data to personalize the ads in my feed - and it’s working."
By David Kaplan, Feb 23rd
Valentine’s Day Stats Marketers Need To Know
Valentine's Day is inherently social and local, so SocialCode's Diana Gonimah runs the numbers on how the different platforms will impact the heavy spending holiday.
, Feb 13th
Google Begins Hyperlocal User-Gen News Pilot
Google Bulletin is a billed as a "lightweight app" that invites anyone to "be the voice of your community."
By David Kaplan, Jan 26th
How LevelUp’s ‘Broadcast’ Connects Restaurant Menus To Voice Activation, Social Media
'Having the added visibility on so many digital channels is a no-brainer for our customer acquisition strategy,' says Joshua Churnick, of Austin, Tx.'s Mama Fu’s.
By David Kaplan, Jan 25th
What SMBs Need To Know About WhatsApp For Business
Storyhunter's David Berkowitz sees little downside for SMBs adding their listings to WhatsApp. As for the upside, there are a few more things to consider first for local brands.
By David Kaplan, Jan 22nd
‘Facebook Events’ App Is Now ‘Facebook Local’
The new app, Facebook Local, helps you easily find what to do, where to go, where to eat, or what you need— all recommended by the people you know and trust," says Facebook's Aditya Koolwal.
By David Kaplan, Nov 10th
Fake Listings: Is In-N-Out Burger Hosting A NYC Pop-Up Event?
A mysterious group created a Facebook Event page saying the West Coast chain In-N-Out Burger is giving out free burgers in NYC this week.
By David Kaplan, Oct 16th
How Brands Can Navigate Millennials’ Shifting Loyalty To Facebook, Instagram, Snapchat
Facebook use is falling among Millennials. And that's a challenge for social media marketers, says Eyeview CMO Jeff Fagel.
By David Kaplan, Aug 29th
Seamless Parent Grubhub Buys Yelp’s Eat24 For Nearly $300 Million
Grubhub and Yelp agree to forge long-term alliance on food delivery, as the on-demand space faces consolidation.
By David Kaplan, Aug 3rd
Why A Third Of Retailers Continue To Shun AI And Voice-Activation
“If someone wants a human, they will obviously be disappointed by an AI bot/assistant,” says eMarketer principal analyst Victoria Petrock.
By David Kaplan, Aug 1st
Google Emphasized 'Fun' For The Connected Home At SxSW
By David Kaplan, Mar 14th
Think With Google: Why Voice Assistants Are Resonating With Baby Boomers
By Lauryn Chamberlain, Mar 13th
GroundTruth Expands Cost-Per-Visit Ad Format With Jack In The Box
By David Kaplan, Mar 13th
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