Analysis Facebook’s Virtual Reality Tour Takes Flight The Facebook VR tour is making its way to 14 different locations and 24 mobile tour stops across the U.S., spanning from New York City’s Bryant Park, airports, college campuses, festivals, sporting events and city centers.
Analysis How 500 Local Car Dealerships Used Facebook To Drive Visits Up 17 Percent Automotive analytics platform Edmunds and the dealership website provider CDK Global relied on the social network to capture mobile searches by prospective car buyers.
Campaigns Folgers Geotargets And Geofilters Gingerbread House For NYC Holiday Promotion A life-size — and interactive — Gingerbread House is going up in Madison Square Park in a sponsorship by Taste of Home with Folgers Coffee.
Analysis Implementing Facebook Local Awareness Ads in Your Online Marketing Strategy Facebook represents a 'data gold mine' for SMBs and local businesses. Searchbloom's Cody Jensen shows how to make that data gold actionable.
Analysis Factual’s Jonas: 7 Location-based Marketing Trends That Will Shape 2017 Prediction season is here and Factual CRO Rob Jonas offers some thoughts what's coming in the next 12 months for location-based advertising.
News 10 Things You Need To Know About Online-To-Offline Marketing This Week All the location news this week, from how 7-Eleven is rethinking loyalty to what marketers need to know about 'mobile prodigies.'
News How Facebook Plans To Manage National-To-Local Advertising For Retailers With the addition of its Dynamic Ads for Retail product, Facebook is promising to drive more online-to-offline store traffic.
Analysis As Spirits Marketers Shift To Mobile, Herradura Emphasizes Geotargeting All digital marketing is now mobile-first, says Herradura’s JoAnna Darst.
News Tequila Herradura Amplifies ‘Sound Of Smoothness’ With Geotargeting On Facebook, Foursquare The digital campaign is designed to position Tequila Herradura Ultra as a premium choice at nightlife hotspots.