Consumers Prefer SMS, Push Notifications Equally When It Comes To Brand Communication
Research suggests that consumers are equally split between a variety of mobile options when it comes to how they like to receive loyalty-related communications.
By Lauryn Chamberlain, Apr 24th
Across Demographics, Most Shoppers Make An Additional Purchase During In-Store Pick Up
Many retailers are still missing out on the benefits of buy online, pick up in-store programs.
By Lauryn Chamberlain, Apr 11th
Retailers Remain Challenged By SEO
Store sites continue to experience discovery issues when it comes to consumers searching for places and products, an eMarketer analysis finds.
By David Kaplan, Apr 10th
Despite Wearables Hype, 75 Percent Of Consumers Don’t Own A Connected Device
But this is set to shift over the next five years, eMarketer forecasts, as consumers warm up to smart tech and retailers continue IoT investment.
By Lauryn Chamberlain, Mar 14th
US Mobile Usage In 2017: Stats You Need To Know
Consumers are spending more and more time on mobile — and less time on everything else, eMarketer reports.
By Lauryn Chamberlain, Feb 16th
Brick-And-Mortar Stores Remain Attractive For Impulse Buying — But For How Long?
Consumer packaged goods in physical stores can still capitalize on a certain serendipity, eMarketer reports, but here too, e-commerce is catching up.
By David Kaplan, Feb 14th
Why Millennials Think Brands Should Have Physical Stores
The digitally native generation is mixing online and offline shopping in surprising new ways.
By Lauryn Chamberlain, Feb 13th
Difficulty Comparing Prices Is Consumers’ Top Brick-And-Mortar Complaint
That's not the only one, as a Capgemini report finds shopper grievances include long checkout lines, lack of personalized offers, and confusion about where to locate store products.
By David Kaplan, Jan 25th
As Same-Store Holiday Sales Fizzled, Home Furnishings Represent An Outlier
Price-conscious consumers continue to shift online, but as Crate & Barrel COO Michael Relich notes, home decor is still driving store visits.
By David Kaplan, Jan 11th
How Will IoT Impact Doctors, Patients, And Pharma?
IoT hasn’t reached beyond fitness and connected TVs yet, but it’s poised to quickly change the intermingled relationships among providers, caregivers, and the public at large as eMarketer runs the numbers.
By David Kaplan, Jan 6th
Which Of These Top 10 Online-To-Offline Marketing Facts Have You Seen?
By Lauryn Chamberlain, Apr 28th
55 Percent Of Consumers Want To Shop At An Amazon Go Brick-And-Mortar Store
By Lauryn Chamberlain, Apr 27th
NatGeo And 360i Show The 'Genius' Of Using Chatbots As A Marketing Tool
By David Kaplan, Apr 27th
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