Back-To-School Retail Sales Will Reach $857.18 Billion This Year
Retailers looking to drive brick-and-mortar sales should start now — not in August.
By Lauryn Chamberlain, Jun 14th
Consumers Trust Search Engines Over Friends, Brands When It Comes To Finding New Products
The rise of intelligent search has major implications for local businesses.
By Lauryn Chamberlain, Jun 7th
eMarketer’s Ramsey: How AI And Voice-Activation Will Impact Business
'I am as excited – if not more excited – by artificial intelligence – as I was when the internet emerged in a commercial way in the mid-1990s,' says eMarketer co-founder Geoff Ramsey.
By David Kaplan, May 23rd
Amazon’s Alexa Gets Visual With Echo Show: What Does It Mean For Brands?
Parks Associates' Dina Abdelrazik on what the Amazon Echo Show's touchscreen and video adds to the voice-activated intelligent assistant Alexa.
By David Kaplan, May 10th
Voice-Activated Connected Device Usage Jumps 130 Percent This Year
Amazon's Echo speaker commands 70 percent of the voice-activated connected intelligence market, says eMarketer. But the demand is only starting.
By David Kaplan, May 8th
Consumers Prefer SMS, Push Notifications Equally When It Comes To Brand Communication
Research suggests that consumers are equally split between a variety of mobile options when it comes to how they like to receive loyalty-related communications.
By Lauryn Chamberlain, Apr 24th
Across Demographics, Most Shoppers Make An Additional Purchase During In-Store Pick Up
Many retailers are still missing out on the benefits of buy online, pick up in-store programs.
By Lauryn Chamberlain, Apr 11th
Retailers Remain Challenged By SEO
Store sites continue to experience discovery issues when it comes to consumers searching for places and products, an eMarketer analysis finds.
By David Kaplan, Apr 10th
Despite Wearables Hype, 75 Percent Of Consumers Don’t Own A Connected Device
But this is set to shift over the next five years, eMarketer forecasts, as consumers warm up to smart tech and retailers continue IoT investment.
By Lauryn Chamberlain, Mar 14th
US Mobile Usage In 2017: Stats You Need To Know
Consumers are spending more and more time on mobile — and less time on everything else, eMarketer reports.
By Lauryn Chamberlain, Feb 16th
How Marketers Can Integrate OOH, Social To Create Context — At Scale
By Lauryn Chamberlain, Jun 22nd
Acquisition Of Zenly, Launch Of Snap Map Highlight Snapchat’s Real-World, Real-Time Influence
By David Kaplan, Jun 21st
Over 50 Percent Of Millennials Are Using Voice Commands At Least Once A Month
By Lauryn Chamberlain, Jun 21st
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