Over 60 Million People In The U.S. Will Use Voice-Enabled Assistants On A Monthly Basis This Year
That's close to 20 percent of the population — and that figure is only growing.
By Lauryn Chamberlain, Oct 11th
The Omnichannel Challenge: When It Comes To ‘Click-And-Collect,’ US Retail Lags
Not only are US retailers lagging with click and collect, they haven’t done a good job of advertising those offerings, says eMarketer.
By David Kaplan, Oct 6th
Millennials Embrace Sharing Data With Retailers
They're reportedly 3x more likely to share personal information with a favorite brand than Boomers.
By Lauryn Chamberlain, Aug 28th
Voice-Activated Intelligent Assistants Are Already Influencing Holiday Shopping
For brick-and-mortar retailers, now is the time to think about technologies that will boost sales in December.
By Lauryn Chamberlain, Aug 24th
Department Stores’ Pains Eased In Q2, But Challenges Are Digging In
The underlying challenges facing department stores remain: many of them, are hurting from declining mall and store traffic, says eMarketer.
By David Kaplan, Aug 11th
Why A Third Of Retailers Continue To Shun AI And Voice-Activation
“If someone wants a human, they will obviously be disappointed by an AI bot/assistant,” says eMarketer principal analyst Victoria Petrock.
By David Kaplan, Aug 1st
1.82 Billion People Will Use Messaging Apps In 2017
The growth in reliance on messaging platforms will likely see more marketers experimenting with chatbot communication.
By Lauryn Chamberlain, Jul 26th
Which Retailers Are Winning Back-To-School Store Traffic?
Ross Dress for Less, T.J. Maxx and Target were the big Back-To-School winners last year, says Foursquare President Steven Rosenblatt.
By David Kaplan, Jul 24th
Over 80 Percent Of Millennials Want In-App, In-Store Payments
Are retailers ready? Most have some catching up to do, according to a report from eMarketer.
By Lauryn Chamberlain, Jul 17th
Back-To-School Retail Sales Will Reach $857.18 Billion This Year
Retailers looking to drive brick-and-mortar sales should start now — not in August.
By Lauryn Chamberlain, Jun 14th
What Marketers Needs To Know About Audio-Branding
By David Kaplan, Dec 12th
Button's Mike Jaconi On How Buzzfeed And Walmart Are Demonstrating The Complement Of Content And Commerce
By David Kaplan, Dec 11th
Reinventing The Physical Experience With Social Pattern Recognition
, Dec 11th
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