Analysis How Will IoT Impact Doctors, Patients, And Pharma? IoT hasn’t reached beyond fitness and connected TVs yet, but it’s poised to quickly change the intermingled relationships among providers, caregivers, and the public at large as eMarketer runs the numbers.
News Location In 2016: What Marketers Need To Know About Consumer Attitudes, Data Quality 78 percent of marketers have increased their spending on location-based mobile advertising this year. But not all data is created equal.
News Why Marketers Need To Start Thinking About Smart-Home Technology The age of the connected consumer is here: 215 million Americans are dual desktop/laptop and mobile users, and smart-home device shipments grew nearly 30 percent in the past year.
Analysis Marketing To Millennials In The Age Of Ad Blocking: Get More Creative Yes, Millennials are notoriously ad averse. But that doesn’t have to be a problem for savvy marketers.
Analysis Retailers Need To Think Of Online And Offline As ‘One Store’ The lines have blurred in consumers' minds and brands and stores need to adapt to that view.
News How Facebook Plans To Manage National-To-Local Advertising For Retailers With the addition of its Dynamic Ads for Retail product, Facebook is promising to drive more online-to-offline store traffic.
Retail How Can Retailers Get Ready For Back To School Shopping? After a dismal holiday season for major stores, back to school sales could help turn things around — with the right omnichannel strategy, says eMarketer.
News Overwhelming Number Of Smartphone Users Keep Location Services Open Nine in 10 US smartphone owners use location services on their phone. But eMarketer says there's still room to grow.
News Programmatic Dominates Digital Ad Spend, With Mobile Leading The Charge But marketers must make conscious data decisions, or location targeting accuracy will suffer.