Analysis Instagram Live is Here – And Even Gary Vee is Using it It's time for digital marketers to get on board, writes Sherry Bonelli.
News Marketers Are Confident About Increasing Mobile Ad Spending, Though ROI Remains Uncertain But many in the industry still need to deepen their understanding of mobile ROI, the American Marketing Association finds.
News The GeoMarketing Top 5 Countdown This week was all about location, location, location — from geo-targeted ads upping foot traffic by 74 percent to Placed's David Shim calling location-based optimization the "SEO of 2016." Take it in!
News SMB Growth In 2016: Digital Marketing Will Make The Difference Local businesses’ prospects are good as they embrace social media platforms, consumer review sites, and SEO, says Yelp.
News SMBs Are Increasing Digital Spending, But Need Help Measuring ROI 91 percent of SMBs will maintain or increase their marketing budgets this year — and they’re looking to providers to manage their digital media efforts.
News Social Media Management Is A Low Priority For SMBs Trying Out Marketing Automation Contact management, email marketing, and lead tracking are the main things these first-time buyers of marketing automation systems want.
Uncategorized Nearly Half Of All Local Media Sellers Are Diluting Their Digital Ad Revenue Borrell Associates continues to make the case for digital-only sales specialists.