How Brands Can Have Authentic Conversations In ‘Smart Cities’
Real-time conditions in urban centers can prove the perfect conversation starter, Intersection's Colin O'Donnell explained in a session at Cannes Lions.
By Lauryn Chamberlain, Jun 19th
Why CMOs Need To Shift Ad Budgets To Connected Intelligence Now
The emergence of Alexa, Siri, Okay Google, Cortana augur the end of advertising as we know it, says Forrester's James McQuivey and Keith Johnston.
By David Kaplan, May 3rd
Integral Ad Science: Marketers Still Struggle With Measurement, Attribution
22 percent list in-store attribution as the biggest issue facing marketers today, according to an IAS survey. But expanded online-to-offline measurement tools can help.
By Lauryn Chamberlain, Apr 17th
5 Digital Marketing Trends to Implement in 2017
First up: Video is no longer optional, writes Sherry Bonelli.
, Jan 11th
Instagram Live is Here – And Even Gary Vee is Using it
It's time for digital marketers to get on board, writes Sherry Bonelli.
, Dec 13th
Marketers Are Confident About Increasing Mobile Ad Spending, Though ROI Remains Uncertain
But many in the industry still need to deepen their understanding of mobile ROI, the American Marketing Association finds.
By Lauryn Chamberlain, Jul 27th
The GeoMarketing Top 5 Countdown
This week was all about location, location, location — from geo-targeted ads upping foot traffic by 74 percent to Placed's David Shim calling location-based optimization the "SEO of 2016." Take it in!
By Lauryn Chamberlain, Feb 5th
SMB Growth In 2016: Digital Marketing Will Make The Difference
Local businesses’ prospects are good as they embrace social media platforms, consumer review sites, and SEO, says Yelp.
By Lauryn Chamberlain, Dec 16th
SMBs Are Increasing Digital Spending, But Need Help Measuring ROI
91 percent of SMBs will maintain or increase their marketing budgets this year — and they’re looking to providers to manage their digital media efforts.
By Lauryn Chamberlain, Jun 29th
Social Media Management Is A Low Priority For SMBs Trying Out Marketing Automation
Contact management, email marketing, and lead tracking are the main things these first-time buyers of marketing automation systems want.
By Lauryn Chamberlain, Apr 21st
Target And Office Depot Make A Bet: Can Same-Day Delivery Save Retail?
By David Kaplan, Aug 15th
Mobile Dominates Consumer Time Spent In Emerging Markets — And It's Coming For The U.S.
By Lauryn Chamberlain, Aug 15th
How Voice-Activation Is Becoming The New 'Touch'
By David Kaplan, Aug 14th
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