5 Digital Marketing Trends to Implement in 2017
First up: Video is no longer optional, writes Sherry Bonelli.
By Sherry Bonelli, Jan 11th
Instagram Live is Here – And Even Gary Vee is Using it
It's time for digital marketers to get on board, writes Sherry Bonelli.
, Dec 13th
Marketers Are Confident About Increasing Mobile Ad Spending, Though ROI Remains Uncertain
But many in the industry still need to deepen their understanding of mobile ROI, the American Marketing Association finds.
By Lauryn Chamberlain, Jul 27th
The GeoMarketing Top 5 Countdown
This week was all about location, location, location — from geo-targeted ads upping foot traffic by 74 percent to Placed's David Shim calling location-based optimization the "SEO of 2016." Take it in!
By Lauryn Chamberlain, Feb 5th
SMB Growth In 2016: Digital Marketing Will Make The Difference
Local businesses’ prospects are good as they embrace social media platforms, consumer review sites, and SEO, says Yelp.
By Lauryn Chamberlain, Dec 16th
SMBs Are Increasing Digital Spending, But Need Help Measuring ROI
91 percent of SMBs will maintain or increase their marketing budgets this year — and they’re looking to providers to manage their digital media efforts.
By Lauryn Chamberlain, Jun 29th
Social Media Management Is A Low Priority For SMBs Trying Out Marketing Automation
Contact management, email marketing, and lead tracking are the main things these first-time buyers of marketing automation systems want.
By Lauryn Chamberlain, Apr 21st
Nearly Half Of All Local Media Sellers Are Diluting Their Digital Ad Revenue
Borrell Associates continues to make the case for digital-only sales specialists.
By David Kaplan, Jan 7th
Location Data Mix-Up: How A Tiny Brasserie Mistakenly Got A Michelin Star
By Lauryn Chamberlain, Feb 22nd
Urban Outfitters: Geo-Data Insights Helped Generate Triple-Digit Revenue Gains
By David Kaplan, Feb 22nd
How Campbell's And Other CPG Brands Are Experimenting With Watson Ads
By David Kaplan, Feb 21st
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