Pandora For Brands: The Top Advertising Trends Of 2017
This year saw an 'audio renaissance' and a whole new approach to social media influencers. Here's what that means for marketers.
By Lauryn Chamberlain, Dec 20th
Why Everlane Is Opening Brick-And-Mortar Stores After Years Of Resistance
The popular e-tailer is finally unveiling retail flagships in New York and San Francisco. Here's why.
By Lauryn Chamberlain, Dec 5th
Sharp HealthCare: Every Touchpoint Is An Opportunity To Build Patient Relationships
Following a panel at MedCityENGAGE, Sharp Healthcare's Jennifer Balanky talked about the role of online reviews in the patient journey — and how healthcare is finally catching up to the digital age.
By Lauryn Chamberlain, Oct 25th
How Sephora Is Advancing Omnichannel At Its New ‘Beauty Workshop’ Store
Simply adding digital 'extras' to outdated brick-and-mortar setups isn't effective, says president and CEO Calvin McDonald.
By Lauryn Chamberlain, Aug 25th
Coca-Cola’s Kimberly Gnatt: Data Is The Key To Brand Relevance In The Digital Age
The 124-year-old brand aims to keep things fresh with a Shazam partnership, Snapchat tests, and contextual location targeting.
By Lauryn Chamberlain, May 11th
Sephora’s Johnna Marcus: Digital Must Be Innovative
In terms of capturing consumer attention, ads and notifications aren’t enough to do the trick; digital experiences should evolve analogue to offer something totally new.
By Lauryn Chamberlain, Apr 19th
Digital Ad Spend Will Pay Dividends For Retailers This Holiday Season
Online advertising is key to driving in-store traffic in the crucial shopping season as more consumers rely on online research prior to physical purchase, Eyeview finds.
By Lauryn Chamberlain, Oct 5th
Qualia Matches Customer Intent To Location
The marketing firm uses a holistic approach to data analysis to understand users' intent - and drive them into physical stores.
By Daniel Parisi, Jun 26th
The GeoMarketing Top 5 Countdown
What bringing back co-founder Jack Dorsey as interim CEO might mean for Twitter. Plus, our top stories this week!
By Lauryn Chamberlain, Jun 12th
Out Of Home Media Exerts Its Influence In Consumers’ Pockets First
Billboards, placards, and jumbo video screens have an important initial impact on mobile, on-the-go shoppers.
By Lauryn Chamberlain, Jun 3rd
Personal Searches 'For Me' Are On The Rise — And Here's What That Means For Marketers
By Lauryn Chamberlain, Feb 13th
Google Rolls Out Olympics Update Across Search, Assistant
By Lauryn Chamberlain, Feb 12th
Chipotle Plots To Align Loyalty And Digital Marketing -- What It Needs To Do To Succeed
By David Kaplan, Feb 12th
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