Does Location-Based Advertising Have A Viewability Problem?
As expectations for location ads rise, so do accuracy worries, says Placed CEO David Shim.
By David Kaplan, Sep 7th
Snap Layers On Location Services, Adds Factual To Geo-Data Partner Mix
A week after acquiring location attribution specialist Placed, Factual now joins Foursquare and Yext as Snap location intelligence providers.
By David Kaplan, Jun 13th
What Snap’s Acquisition of Placed Says About The Value Of Location Tech
The acquisition is great for the entire location data market, says Factual's Brian Czarny. Here's why.
By David Kaplan, Jun 9th
Why Snap Acquired Online-To-Offline Attribution Provider Placed
As Snap is under pressure to prove its geofilters can drive store visits and sales, it is turning to Placed, which has pioneered the idea of location-based attribution.
By David Kaplan, Jun 6th
Placed Adds Former Pandora, Yahoo Platform Execs To Sharpen Attribution Strategy
Former Pandora CEO Brian McAndrews has been named to the board as ex-Yahoo/Brightroll VP Craig Whitmer is tapped to head programmatic sales.
By David Kaplan, Apr 6th
STX Entertainment Turns To Location Attribution To Measure Ad ROI For Bad Moms Movie Ticket Sales
The movie studio and its agency Horizon used Placed Attribution to determine the impact of digital ads for the hit comedy had on moviegoers.
By David Kaplan, Oct 7th
Placed’s Proposition To App Users: Share Your Location, Get Frequent Flyer Miles
To build up its in-store attribution accuracy, Placed is rolling out an app called Frequent Flyer that enables users to opt-in to location measurement in exchange for airline miles.
By David Kaplan, Aug 19th
What Places Have Seen The Greatest Impact From Pokemon Go?
Location attribution specialist Placed has found the locations Pokemon Go users are more — or less — likely to visit in the real world.
By David Kaplan, Jul 20th
Placed Challenges Ad Exchanges On First-Party Location Data
With 190-plus ad tech/publishing partners and store visitation data from 2.3 million active users, Placed is seeking the mantle of industry standard when it comes to determining location ad effectiveness.
By David Kaplan, Jul 19th
Now That The Political Primaries Are Over, What Locations Do Partisans Favor?
Location analytics provider Placed also looks at the connection between 'swing voters' and 'swing businesses.'
By David Kaplan, Jun 15th
Are Thanksgiving Blue Laws Good (Or Bad) For Retailers?
By David Kaplan, Nov 22nd
Why Unstructured Data Matters To Brands Right Now
By David Kaplan, Nov 20th
How Brands Can Build A Compelling Voice Strategy
By Lauryn Chamberlain, Nov 20th
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