News Factual’s Observation Graph Grapples With Connecting Location To Behavior Location needs context to be understood. WPP's Xaxis is putting Factual's real-world activity analytics to the test.
Analysis Why Did Google Acquire Urban Engines? To Redefine The Transportation Business The financial details as well as the purpose for Google's latest purchase are sketchy. But adding Urban Engines' traffic and public transit data is a clear bid to strengthen the search giant's ultimate aims.
Analysis How Brands Can Resist The ‘Commodification’ Of Proximity Marketing Data Marketers are having a tough time differentiating one location business services provider from another. Here’s ShopAdvisor’s plan to set itself apart from the pack.
Analysis Closing the Loop on Location-Based Marketing IgnitionOne's Michael Ragusa explores the evolving potential of beacons in 'mobile-first' marketing.
Analysis Has Donald Trump’s Campaign Negatively Affected Trump-Branded Businesses? Consumers are voting with their feet and Foursquare finds that visits are down at Trump-branded hotels, casinos, and golf courses.
News What’s Wrong With Geofences? UberMedia Has An Answer Geofences tend to be too general, too 'one-size fits all,' says UberMedia's Michael Hayes.
Analysis All Eyes on Location Data – Recap From Cannes Lions Unacast was at Cannes and was to be selected to Unilever’s Foundry 50. Thomas Walle, the proximity platform company's CEO, notes that attribution was the hot topic at the annual industry event.
Analysis Geo-segmentation — Taking Personalization to the Next Level Consumers can be best best targeted via any channel — e.g., email, mobile push or SMS message — but doing so based on where they are is key.
News Catalina’s Point-Of-Sale Targeted Deals Tool Goes Omnichannel The shopper-tracker company's CPG recommendation engine, My Favorite Deals, used to be accessible only when the customer was at a retail location.