Geo 201: Online-To-Offline Marketing Best Practices
How marketers can blend the digital and the physical through the ultimate tool: mobile.
By Lauryn Chamberlain, Feb 14th
TBWA Data Director: Do Agencies Need To Be At Consumer Tech Events?
It's not just a day out of the office and it's not just about playing with the the latest virtual reality experience. For TBWA Worldwide's Baker Lambert, being there is about connecting devices and data.
By David Kaplan, Jan 25th
CES 2017 Recap: Amazon Alexa, Machine Learning, And The Future Of Data
Connected devices are already producing huge swaths of under-utilized data. Kinetic UK's managing director, Rosh Singh, explains why we need to think about it now.
By Lauryn Chamberlain, Jan 19th
NRF 2017: How Neiman Marcus Aims To Combine Data With Store Associate Insights
We're entering an era in which relationship management matters more than targeting, argued Neiman Marcus' Jeff Rosenfeld — and data can bolster those one-to-one interactions.
By Lauryn Chamberlain, Jan 17th
Factual’s Observation Graph Grapples With Connecting Location To Behavior
Location needs context to be understood. WPP's Xaxis is putting Factual's real-world activity analytics to the test.
By David Kaplan, Sep 22nd
Why Did Google Acquire Urban Engines? To Redefine The Transportation Business
The financial details as well as the purpose for Google's latest purchase are sketchy. But adding Urban Engines' traffic and public transit data is a clear bid to strengthen the search giant's ultimate aims.
By David Kaplan, Sep 19th
How Brands Can Resist The ‘Commodification’ Of Proximity Marketing Data
Marketers are having a tough time differentiating one location business services provider from another. Here’s ShopAdvisor’s plan to set itself apart from the pack.
By David Kaplan, Aug 29th
Closing the Loop on Location-Based Marketing
IgnitionOne's Michael Ragusa explores the evolving potential of beacons in 'mobile-first' marketing.
, Aug 15th
Has Donald Trump’s Campaign Negatively Affected Trump-Branded Businesses?
Consumers are voting with their feet and Foursquare finds that visits are down at Trump-branded hotels, casinos, and golf courses.
By David Kaplan, Aug 4th
What’s Wrong With Geofences? UberMedia Has An Answer
Geofences tend to be too general, too 'one-size fits all,' says UberMedia's Michael Hayes.
By David Kaplan, Jul 13th
Location Data Mix-Up: How A Tiny Brasserie Mistakenly Got A Michelin Star
By Lauryn Chamberlain, Feb 22nd
Urban Outfitters: Geo-Data Insights Helped Generate Triple-Digit Revenue Gains
By David Kaplan, Feb 22nd
How Campbell's And Other CPG Brands Are Experimenting With Watson Ads
By David Kaplan, Feb 21st
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