4INFO’s Business Model Shift Reflects Mobile Attribution’s Central Marketing Role
By making 4INFO's online/offline engagement solution open more widely, it can help brands and publishers tap into "always-on" consumers through programmatic advertising.
By David Kaplan, Sep 5th
DigitasLBi’s Ilicco Elia On Cracking The Location-Based Marketing Code
As geo-data and proximity marketing tools like beacons power advertising from mobile to IoT, DigitasLBi Head of Mobile Ilicco Elia spoke at Mobile World Congress on the evolution of location-based advertising.
By David Kaplan, Mar 6th
How Drawbridge Is Adding Weather Data To Its Cross-Device Targeting Mix
Drawbridge is teaming up with WeatherAlpha to create real-time marketing with local meteorology in mind.
By David Kaplan, Aug 25th
Geo-segmentation — Taking Personalization to the Next Level
Consumers can be best best targeted via any channel — e.g., email, mobile push or SMS message — but doing so based on where they are is key.
, Jun 28th
Drawbridge Preps Cross-Device Analytics Expansion With $25M Third Round Funding
The round comes follows the company’s late 2015 announcement that it would expand its capabilities to include daily reporting on store visits.
By Lauryn Chamberlain, May 5th
Online And Offline Retail Budgets Unite, As Marketing Silos Still Remain
‘Omnichannel’ may be a somewhat maligned buzzword, it’s nevertheless steadily becoming a universally accepted way of doing retail business, Gartner attests.
By Daniel Parisi, Mar 8th
Online to Offline: Apparel E-Tailer Tuckernuck Opens DC Store
The move foreshadows the importance for all retailers to develop a seamless online to offline strategy.
By Lauryn Chamberlain, Jan 8th
RetailNext Buys Mobile Marketing Cloud Platform Pikato To Advance In-Store Analytics
Several months after raising $125 million, the shopper analytics company has done some shopping of its own.
By David Kaplan, Oct 13th
GeoMinds: Redefining Success — How Advertisers Can Approach Measurement in a Cross-Device World
Decisions on spending can only be made when advertisers can agree on what form of cross-device metrics work best.
, Aug 17th
As Millennials’ Purchasing Power Grows, Retailers Must Make Changes
Millennial spending is on the rise, IBISWorld reports — which means that brands must appeal to them with improved in-store experiences and cross-platform ad efforts.
By Lauryn Chamberlain, Jun 4th
Is The Space For Local Digital Marketing Services Expanding -- Or Consolidating?
By David Kaplan, Apr 23rd
Geo 101: Helping Your Brand Become A Voice Assistant's 'Preferred Answer'
By Lauryn Chamberlain, Apr 23rd
How Pearle Vision Uses Data To Connect Customers With Local Franchises
By David Kaplan, Apr 20th
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