Analysis How Beacons Might Alter The Data Balance Between Manufacturers And Retailers As Salesforce integrates DMP Krux, Chris O’Hara considers how proximity-based personalization will complement access to first-party data. For one thing, imagine how coffeemakers could form the basis of the greatest OOH ad network.
Analysis Four Truths Facing Local Media Groups Once upon a time, local advertising was a simple commerce exchange. Local businesses that wanted more customers bought ads from ad reps at the media channels they read and trusted. Simple — dollars for eyeballs. What’s changed over time? Only everything, writes Simpli.fi CRO James Moore.