Analysis How Lingerie Retailer Cosabella Is Using Artificial Intelligence To Lift Sales "As we continue to grow and expand and advance in the online digital world, we always want to make sure we are still connecting with customers in a genuine manner, and giving them the service and help they can’t often get online," says Cosabella CEO Guido Campello.
Analysis How Beacons Might Alter The Data Balance Between Manufacturers And Retailers As Salesforce integrates DMP Krux, Chris O’Hara considers how proximity-based personalization will complement access to first-party data. For one thing, imagine how coffeemakers could form the basis of the greatest OOH ad network.
Analysis Four Truths Facing Local Media Groups Once upon a time, local advertising was a simple commerce exchange. Local businesses that wanted more customers bought ads from ad reps at the media channels they read and trusted. Simple — dollars for eyeballs. What’s changed over time? Only everything, writes Simpli.fi CRO James Moore.