Analysis PlaceIQ And IRI Show How CPG Brands Can Connect Sports Stadiums To Store Aisles "We’ve worked with large brands for years, to help them understand audiences such as stadium visitors, their affinities outside the sports realm, and the effect marketing has on driving real world visitation," says PlaceIQ CEO Duncan McCall.
Analysis Hershey’s KRAVE Jerky Used Location Targeting To Raise Awareness, Sales – Can Other CPGs Do The Same? " KRAVE is a fantastic example of a brand that truly understands its customers, and is leveraging the latest and greatest tools to connect with them when they're most interested," says Cameron V. Peebles, CMO, inMarket.
Retail Catalina Brings In Ex-Kraft Exec Tom Corley To Head Retail Analytics “Catalina has an unparalleled opportunity to be a catalyst for retailers as they work to more effectively engage shoppers, including the 97 percent of households that shop at brick and mortar stores every week,” says Corley.
Analysis How Beacons Might Alter The Data Balance Between Manufacturers And Retailers As Salesforce integrates DMP Krux, Chris O’Hara considers how proximity-based personalization will complement access to first-party data. For one thing, imagine how coffeemakers could form the basis of the greatest OOH ad network.