Is Node The Future Of Search?
Former Googler Falon Fatemi bills her startup, Node, as a source of "people-based intelligence" that can "accelerate serendipity" by surfacing previously undiscovered online links between businesses.
By David Kaplan, Sep 14th
Nearly One-Third Of US Online Population Will Use Voice Assistants By 2019
At the moment, 20 percent of Google search queries -- and 25 percent of Bing queries -- are made via voice-activated assistants, says eMarketer.
By David Kaplan, Sep 1st
Nearly Half Of Online Consumers Are Interested In Using Connected Home Devices
"Just like mobile devices have replaced a lot of desktop/laptop devices, I anticipate the voice-activated devices will similarly reduce use of the desktop/laptop devices," says Magid Advisors' Mike Vorhaus.
By David Kaplan, Aug 31st
Age Of Connected Intelligence: Will People Pay For Fin’s Voice-Activated Assistant?
Whether or not Fin's subscription-based digital assistant is viable, the concept could have an impact on local SEO.
By David Kaplan, Aug 21st
What The TV Remote Says About The Role Of Voice-Activation In Consumers’ Lives
New platforms fundamentally change the game, says ViralGains CEO Tod Loofbourrow.
By David Kaplan, Aug 16th
How Voice-Activation Is Becoming The New ‘Touch’
When the iPhone debuted 10 years ago, the touchscreen changed the way consumers use tech. Now, Pandora's Keri Degroote says, voice is poised to do the same.
By David Kaplan, Aug 14th
BIA/Kelsey: Mobile Search Is Cannibalizing Desktop
Google and Bing are the beneficiaries, naturally, said Mark Fratrik, SVP and chief economist at BIA/Kelsey.But what happens as Alexa search rises?
By David Kaplan, Jul 12th
eMarketer’s Ramsey: How AI And Voice-Activation Will Impact Business
'I am as excited – if not more excited – by artificial intelligence – as I was when the internet emerged in a commercial way in the mid-1990s,' says eMarketer co-founder Geoff Ramsey.
By David Kaplan, May 23rd
How YP And Microsoft Bing Are Adapting To Voice-Activated Search Strategies
We are working closely with Bing on the strategies for how to use Cortana to get quality, targeted leads for businesses, says YP Ad Products VP Rich Maraschi.
By David Kaplan, May 15th
Why CMOs Need To Shift Ad Budgets To Connected Intelligence Now
The emergence of Alexa, Siri, Okay Google, Cortana augur the end of advertising as we know it, says Forrester's James McQuivey and Keith Johnston.
By David Kaplan, May 3rd
Is The Space For Local Digital Marketing Services Expanding -- Or Consolidating?
By David Kaplan, Apr 23rd
Geo 101: Helping Your Brand Become A Voice Assistant's 'Preferred Answer'
By Lauryn Chamberlain, Apr 23rd
How Pearle Vision Uses Data To Connect Customers With Local Franchises
By David Kaplan, Apr 20th
Get the latest news in location and mobile marketing!
Something went wrong!
Get the latest news in location & mobile marketing!
Something went wrong!