10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from Factual and Facebook's expanded data alliance to the connected car revolution.
By Lauryn Chamberlain, Jun 2nd
IKEA Smart Lighting Products To Connect With Voice-Activated Assistants
IKEA is expanding its offerings for the connected home by opening its smart lighting platform to voice controls via Amazon's Alexa, Apple's HomeKit & Siri, And Google Assistant.
By David Kaplan, May 25th
The Connected Car Revolution: Three Major Trends Disrupting The Auto Industry
A majority of consumers already perform 'connected activities' while driving, like making voice calls through a built-in interface, according to research from Parks Associates.
By Lauryn Chamberlain, May 25th
Audi Finds The Right Place For Marketing With Airbnb
Where can someone drive a car that goes 200 miles-per-hour in the US? Audi turned to Aibnb to find a location.
By David Kaplan, Apr 13th
Apple’s iOS Update Puts Siri On More Equal Footing Against Amazon’s Alexa
As the Age of The Voice Assistant rises, Siri is getting smarter about bill paying, scheduling ride-hails, and even the connected car.
By David Kaplan, Mar 28th
Connectivity In 2017: Will Alexa Plan Your Next Trip?
Following an appearance at CES, Kinetic's David Krupp talked about how in-home, mobile, and in-car integration is changing to game for consumers and marketers.
By Lauryn Chamberlain, Jan 24th
Volkswagen Releases Smart Key Fobs with Beacon Functionalities
Following a partnership with beacon provider Blesh, drivers in Turkey can access the Volkswagen app, find their smartphone, and more — all from a connected key fob.
By Lauryn Chamberlain, Nov 21st
Why Marketers Need To Start Thinking About Smart-Home Technology
The age of the connected consumer is here: 215 million Americans are dual desktop/laptop and mobile users, and smart-home device shipments grew nearly 30 percent in the past year.
By Lauryn Chamberlain, Oct 26th
Pandora Launches Audio Ad Marketplace As Voice And Brand Safety Demand Rises
By David Kaplan, Feb 20th
American Express Pop-Up 'Experience' Expands NBA All-Star Weekend
By David Kaplan, Feb 19th
Mindshare On The Future Of Luxury Marketing: There Is No 'One Size Fits All' Approach
By Lauryn Chamberlain, Feb 19th
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