Event Alert: The Road To Connected Transactions At CES
The Road will take marketers through four custom thematic tours designed around the future of commerce in location and transit, and via mobile and wearable devices, as well as voice search.
By Lauryn Chamberlain, Oct 17th
Is There A Connection Between Spending On Measurement Services And Boosting Sales?
Marketers that invest over 10 percent on measurement are 3X more likely to beat their sales targets by 25 percent or more, says Neustar's Julie Fleischer.
By David Kaplan, Sep 12th
Age of Amazon: Stores’ Lack Of Responsiveness Is A Prime Problem
“Customers fully expect for brands to engage at the speed of light,” says CMO Council SVP Liz Miller.
By David Kaplan, Aug 10th
Salesforce: Email Still Works To Drive Consumer Connections, As Artificial Intelligence Emerges
As a Salesforce marketing report notes, "email works" because it can amplify other marketing channels from video to paid search.
By David Kaplan, Jun 20th
Jersey Mike’s Does Well By Doing Good: Geotargeted Charity Campaign Raises $5.5 Million
For Jersey Mike's 7th annual Day of Giving, the sandwich chain's 1,200 locations donated total March 29 revenues to schools, hospitals, youth organizations, food banks and more.
By David Kaplan, Apr 4th
CMOs Express Greater Worries About Omnichannel Weakness
Marketers' ability to engage connected consumers continues to lag, according to a survey by the CMO Council.
By David Kaplan, Mar 22nd
Toys “R” Us Brings On Ex-Pepsi Exec Carla Hassan As Global CMO
As Toys "R" Us seeks to rebound following a holiday sales decline, Pepsi veteran Hassan will be focused squarely on driving brick-and-mortar visits around the world.
By David Kaplan, Jan 24th
Getting To The Heart Of ‘Enhancing The In-Store Experience’
This is the defining question of retail CMOs and agencies and tech companies that serve them. It comes down to constantly refining all those ‘Big Data’ reporting mechanisms.
By David Kaplan, Aug 16th
Pandora's Sonos Integration Opens More Advertisers To The Connected Home
By David Kaplan, Nov 14th
Local SEO Strategies for Competing with Online Retailers this Holiday Season
, Nov 14th
49 Percent Of Consumers Plan To Use In-Store Pickup This Holiday Season
By Lauryn Chamberlain, Nov 14th
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