iProspect CMO Belle Lenz: How Smaller Brands Can Develop A Voice Strategy
It’s all about creating a “useful and personalized experience that isn’t only transactional, but also delivers a great user experience consumers can’t get from a simple search or engaging online,” says Lenz.
By David Kaplan, Feb 22nd
Four Trends That Will Inform Email Marketing For SMBs In 2018
"Hyper-personalization, a common theme in 2017 will likely go into overdrive in 2018" with email and content marketing at the center, writes SendGrid CMO Scott Heimes.
, Feb 1st
Location’s and Mobile’s Year in Review: 7 Marketing Moments that Shaped 2017
"Looking back at 2017, each example counts as evidence that we live in an increasingly mobile-to-offline world," writes Verve CMO Julie Bernard.
, Dec 13th
Event Alert: The Road To Connected Transactions At CES
The Road will take marketers through four custom thematic tours designed around the future of commerce in location and transit, and via mobile and wearable devices, as well as voice search.
By Lauryn Chamberlain, Oct 17th
Is There A Connection Between Spending On Measurement Services And Boosting Sales?
Marketers that invest over 10 percent on measurement are 3X more likely to beat their sales targets by 25 percent or more, says Neustar's Julie Fleischer.
By David Kaplan, Sep 12th
Age of Amazon: Stores’ Lack Of Responsiveness Is A Prime Problem
“Customers fully expect for brands to engage at the speed of light,” says CMO Council SVP Liz Miller.
By David Kaplan, Aug 10th
Salesforce: Email Still Works To Drive Consumer Connections, As Artificial Intelligence Emerges
As a Salesforce marketing report notes, "email works" because it can amplify other marketing channels from video to paid search.
By David Kaplan, Jun 20th
Jersey Mike’s Does Well By Doing Good: Geotargeted Charity Campaign Raises $5.5 Million
For Jersey Mike's 7th annual Day of Giving, the sandwich chain's 1,200 locations donated total March 29 revenues to schools, hospitals, youth organizations, food banks and more.
By David Kaplan, Apr 4th
CMOs Express Greater Worries About Omnichannel Weakness
Marketers' ability to engage connected consumers continues to lag, according to a survey by the CMO Council.
By David Kaplan, Mar 22nd
Toys “R” Us Brings On Ex-Pepsi Exec Carla Hassan As Global CMO
As Toys "R" Us seeks to rebound following a holiday sales decline, Pepsi veteran Hassan will be focused squarely on driving brick-and-mortar visits around the world.
By David Kaplan, Jan 24th
Pandora Launches Audio Ad Marketplace As Voice And Brand Safety Demand Rises
By David Kaplan, Feb 20th
American Express Pop-Up 'Experience' Expands NBA All-Star Weekend
By David Kaplan, Feb 19th
Mindshare On The Future Of Luxury Marketing: There Is No 'One Size Fits All' Approach
By Lauryn Chamberlain, Feb 19th
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