How Chick-Fil-A’s Drive-Thru Service Boosted Visits In Q4
xAd points to Chick-Fil-A's 'personal touches' as separating it from the QSR pack. Meanwhile, the location marketplace's foot traffic monitoring suggests a comeback for Chipotle.
By David Kaplan, Feb 16th
The Late-Night Eating Wars: College Edition
Back-to-college is in full swing and Foursquare and Mapbox are showing the most popular places students are gravitating to after midnight.
By David Kaplan, Sep 15th
Jack In The Box Leads Late Night With ‘Munchie Meals’ And Dance Club Lighting
Burger King, Domino’s, and Taco Bell are also doing well with night owls thanks to digital engagement tools, xAd says in its Q2 foot traffic report.
By David Kaplan, Aug 4th
Burrito Giveaway Ending, Chipotle’s Positioned For Slow Comeback
Ahead of Tuesday’s Q1 earnings, Chipotle is steadily climbing out of its food safety crisis as rivals Moe’s Southwest Grill and Panera Bread fight hard for the same customer base, in-store attribution platform Placed finds.
By David Kaplan, Apr 26th
10 Things You Need To Know About Online-To-Offline Marketing This Week
All of this week's location news, from Facebook's deal with Factual to how Chipotle might deal with its sales decline.
By Lauryn Chamberlain, Apr 15th
Can Loyalty And Location Data Help Chipotle Reverse Sales Declines?
Foursquare is predicting that the QSR burrito chain’s Q1 same store sales were down 30 percent, as same store foot traffic fell 23 percent. The location-based app developer’s CEO offers Chipotle some advice for a recovery.
By David Kaplan, Apr 13th
Postmates Serves The Desires Of Always-On Consumers With Chipotle Deal
Its users are seeking the perfect marriage of immediate availability and high-quality personalization, the delivery start-up finds.
By Lauryn Chamberlain, Apr 30th
Location Data Mix-Up: How A Tiny Brasserie Mistakenly Got A Michelin Star
By Lauryn Chamberlain, Feb 22nd
Urban Outfitters: Geo-Data Insights Helped Generate Triple-Digit Revenue Gains
By David Kaplan, Feb 22nd
How Campbell's And Other CPG Brands Are Experimenting With Watson Ads
By David Kaplan, Feb 21st
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