Analysis CES Agency Preview: Isobar Strategist Chad Vavra On ‘Marketing To Machines’ This is the year of machine learning, says the Isobar experience and design exec, noting the voice interfaces and computer vision to products, to predictive analytics based on the analysis of data sets will be a big part of what the agency's clients will be exploring at CES.
Analysis How AOL’s Approach To Online/Offline Attribution Is Set To Evolve It's been almost a year-and-a-half since Verizon acquired AOL for $4.4 billion. It's also been a year since AOL itself bought mobile ad platform Millennial Media and revamped the MapQuest brand. Amy Mitchell explains how far the internet pioneer has come and where it's going in bridging physical and digital consumer analytics.
News The Weather Company Rolls Out Location Marketing Platform To Anticipate Consumers’ Movements The goal for The Weather Company's JOURNEYfx location platform is less about targeting on-the-go consumers 'in the moment.' It's about understanding people before the moment they're near a marketer's doorstep.