The Coca-Cola Challenge: How To Personalize 1.9 Billion Daily Sales
The answer rests on the concepts of mobile moments and frictionless experiences, says Coca-Cola VP Scott Ryan.
By David Kaplan, Mar 21st
A Quarter Of Global Marketing Budgets To Be Devoted To Location
Meanwhile, over 50 percent of companies are currently using location-based data to target their customers, The LBMA said at its Retail Loco event at SxSW this weekend.
By David Kaplan, Mar 13th
DigitasLBi’s Ilicco Elia On Cracking The Location-Based Marketing Code
As geo-data and proximity marketing tools like beacons power advertising from mobile to IoT, DigitasLBi Head of Mobile Ilicco Elia spoke at Mobile World Congress on the evolution of location-based advertising.
By David Kaplan, Mar 6th
For Hilton, Location Technology Must Solve Guests’ Pain Points
Geolocation and beacons need to address specific needs, says Hilton's Mark Weinstein at Millennial 2020.
By David Kaplan, Mar 3rd
Micro Center Rolling Out Beacons At All 25 Locations
The 38-year-old electronics chain is using Shopkick's rewards program to drive more loyalty at local Micro Center outlets.
By David Kaplan, Feb 28th
InMarket Hires Mobile Vet Cameron V. Peebles As Its First CMO
Peebles joins inMarket from Airpush, mobileStorm, Stamps.com Enterprise and Nero Software to help continue the beacon platform's momentum in 2017.
By David Kaplan, Feb 1st
Beacons Provide An Extra Boost To Holiday Sales — But How?
Beacon platforms like Swirl Networks and inMarket have cited evidence that beacons can generate greater sales and store traffic. The question remains: how much influence can these Bluetooth devices yield?
By David Kaplan, Jan 12th
In 2017, Will Location Surge — And Beacons Stall?
ChargeItSpot CEO and founder, Doug Baldasare, shares his predictions for the coming year.
, Jan 5th
Beacons And The ‘Bar Of The Future’ Come To CES
Beacons from InMarket are being rolled out to 23,000 bars, restaurants, casinos, nightclubs and other venues connected to AMI Entertainment sports and music programming network.
By David Kaplan, Jan 3rd
CES 2017 Preview: Shop+’s Migliozzi Explores Amazon’s In-Store Retail Influence
As Mindshare's retail and shopper marketing unit, Shop+, passes its first official anniversary, Joe Migliozzi highlights some of the topics that the unit's clients attending CES are exploring.
By David Kaplan, Dec 28th
Instagram Now Has 1 Million Active Advertisers
By Lauryn Chamberlain, Mar 23rd
What Google Maps' Location Sharing Feature Means For Brands
By David Kaplan, Mar 23rd
Service Is The Future Of Retail — Not Technology
By Lauryn Chamberlain, Mar 22nd
Get the latest news in location and mobile marketing!
Something went wrong!
Get the latest news in location & mobile marketing!
Something went wrong!