Analysis In 2017, Will Location Surge — And Beacons Stall? ChargeItSpot CEO and founder, Doug Baldasare, shares his predictions for the coming year. Doug Baldasare By Doug Baldasare, Jan 5th
News Beacons And The ‘Bar Of The Future’ Come To CES Beacons from InMarket are being rolled out to 23,000 bars, restaurants, casinos, nightclubs and other venues connected to AMI Entertainment sports and music programming network. David Kaplan By David Kaplan, Jan 3rd
Analysis CES 2017 Preview: Shop+’s Migliozzi Explores Amazon’s In-Store Retail Influence As Mindshare's retail and shopper marketing unit, Shop+, passes its first official anniversary, Joe Migliozzi highlights some of the topics that the unit's clients attending CES are exploring. David Kaplan By David Kaplan, Dec 28th
News 10 Things You Need To Know About Online-To-Offline Marketing This Week All the location news this week, from how weather affects brick-and-mortar foot traffic to predictions for CES 2017. Lauryn Chamberlain By Lauryn Chamberlain, Dec 23rd
Analysis How Beacons Might Alter The Data Balance Between Manufacturers And Retailers As Salesforce integrates DMP Krux, Chris O’Hara considers how proximity-based personalization will complement access to first-party data. For one thing, imagine how coffeemakers could form the basis of the greatest OOH ad network. David Kaplan By David Kaplan, Dec 20th
News Majority Of Americans Have An IoT Device — And They’re Open To Advertising From fitness trackers to connected TVs to smart watches, consumers are rapidly embracing the Internet of Things. And an IAB report finds they're amenable to ads on those screens. David Kaplan By David Kaplan, Dec 15th
Analysis The 6 Location Tech Tools That Will Shape Marketing In 2017 The respective marketing roles of Virtual Reality, beacons, and chatbots became clear in 2016. Here's how the use of those tools are likely to evolve over the next 12 months. Nels Stromberg By Nels Stromberg, Dec 6th
News How inMarket Helped Drive $14.5 Billion In Retail Sales Over Black Friday Signs indicate that beacons can boost in-store purchases the rest of the year as well. David Kaplan By David Kaplan, Dec 5th
News Proximity Marketing Pioneer Gimbal Acquired By The Mobile Majority The anticipated consolidation of the location marketplace appears to be gaining momentum. David Kaplan By David Kaplan, Dec 5th
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