Yelp Acquires Turnstyle For $20 Million To Build Location-Marketing, Loyalty Platform
'Turnstyle helps connect businesses to consumers through free public wifi, and is an effective retention and loyalty program that helps businesses be more successful,' says Yelp CEO Jeremy Stoppelman.
By David Kaplan, Apr 4th
For Sam’s Club, Digital Creates Experience, But Proximity Remains A Question
A few months after introducing Scan & Go mobile shopping, Walmart-owned Sam's Club is trying to solve indoor location, says Engagement VP Adrian Fung.
By David Kaplan, Mar 29th
Gimbal Strikes Proximity Platform Partnership With Event Manager Zerista
The first test of the Gimbal/Zerista alliance is one that makes sense for beacons: connecting the 2,000 attendees at the Bluetooth World conference.
By David Kaplan, Mar 27th
The Coca-Cola Challenge: How To Personalize 1.9 Billion Daily Sales
The answer rests on the concepts of mobile moments and frictionless experiences, says Coca-Cola VP Scott Ryan.
By David Kaplan, Mar 21st
A Quarter Of Global Marketing Budgets To Be Devoted To Location
Meanwhile, over 50 percent of companies are currently using location-based data to target their customers, The LBMA said at its Retail Loco event at SxSW this weekend.
By David Kaplan, Mar 13th
DigitasLBi’s Ilicco Elia On Cracking The Location-Based Marketing Code
As geo-data and proximity marketing tools like beacons power advertising from mobile to IoT, DigitasLBi Head of Mobile Ilicco Elia spoke at Mobile World Congress on the evolution of location-based advertising.
By David Kaplan, Mar 6th
For Hilton, Location Technology Must Solve Guests’ Pain Points
Geolocation and beacons need to address specific needs, says Hilton's Mark Weinstein at Millennial 2020.
By David Kaplan, Mar 3rd
Micro Center Rolling Out Beacons At All 25 Locations
The 38-year-old electronics chain is using Shopkick's rewards program to drive more loyalty at local Micro Center outlets.
By David Kaplan, Feb 28th
InMarket Hires Mobile Vet Cameron V. Peebles As Its First CMO
Peebles joins inMarket from Airpush, mobileStorm, Stamps.com Enterprise and Nero Software to help continue the beacon platform's momentum in 2017.
By David Kaplan, Feb 1st
Beacons Provide An Extra Boost To Holiday Sales — But How?
Beacon platforms like Swirl Networks and inMarket have cited evidence that beacons can generate greater sales and store traffic. The question remains: how much influence can these Bluetooth devices yield?
By David Kaplan, Jan 12th
Why Burger King's Google Home Activation For The Whopper Worked
By David Kaplan, Jul 19th
Geo 101: What Marketers Need To Know About Chatbots
By Lauryn Chamberlain, Jul 18th
Age Of The On-Demand Consumer Requires Faster And Smarter Responses -- Or Else
By David Kaplan, Jul 18th
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