Analysis CES 2018 Preview: What Marketers Should Look For In OOH Innovation As the form-factor of technology changes, evolves and miniaturizes, so does our relationship with it, writes Kinetic's Rosh Singh. What does OOH look like when AR is ubiquitous, and what can marketers do in a world where sensors are woven into the materials around us?
Analysis General Motors Expands On-Demand Marketplace Into The Dashboard “Marketplace is the first of a suite of new personalization features that we will roll out over the next 12 to 18 months to nearly four million U.S. drivers," says Santiago Chamorro, General Motors' VP, Global Connected Customer Experience.
Analysis How Consumer Tech Will Influence Car Buying "I predict that people have been taught now by the smartphone industry, and other consumer electronics industries that, if they want new features, they're going to need to change faster," says Kurt Hoppe, General Motors' global head of Innovation.
News Mitsubishi Electric Taps HERE To Support Driverless Car Program "While our initial focus will be on self-driving cars, over time we see our collaboration broadening as we explore powerful new services and business models for the emerging autonomous world," says Edzard Overbeek, CEO of HERE Technologies.
Analysis Vistar Hires Ex-GroundTruth Performance Strategist Matt Schuster As CRO The biggest challenge of out-of-home historically has been that there was no real way to directly tie any impact results back to the actual campaign exposure. With location data, you can understand consumer movement enabling marketers to validate store visitation and household validation," says Vistar CEO Michael Provenzano.